Digital Marketing & Social Media Specialist / Manager

Title - Executive/Assistant Manager - Digital Marketing & Social Media (US Shift timing, NIGHT SHIFT, past experience in US IT Consulting / Staff Augmentation), only Mumbai office onsite job. Location -Mumbai, India (Vikhroli office) Type of role -Onsite Time : - 8:30 AM to 5:30 PM, US EST/EDT timing - Minimum 9 hrs per day. (Indian timings - 6/7pm - 3/4am) NIGHT SHIFT Reporting to:- Chief of Staff About the role: - We are seeking a highly skilled Digital Marketing & Social Media Specialist who will play a critical role in shaping and executing our social media strategy as an individual contributor to enhance brand awareness and engagement with US-based clients & audiences. ***Essential(Must-have) Criteria***:

• This is an Individual Contributor Role
• The candidate needs to work in the US shift timings from office for 5 days a week
• Content Creation experience is a must
• The candidate shall be solely handling all the Social Media and Marketing activities for the company

Key Responsibilities: -1. Content Creation : - Create unique and creative content in English for our social media platforms to engage our audience and convey our brand's message effectively using Canva or any other tool. 2. Campaign Plan, execute & Track : - Create, monitor, and report on the performance of social media campaigns, providing insights and recommendations for improvement. 3. Community Engagement : - Actively interact with our followers across various social media platforms and online communities, such as Facebook, Twitter, Quora, and more. 4. Social Media Strategy : - Develop and execute a comprehensive social media strategy, including the implementation of new and existing social media channels to strengthen our brand's presence in the US market. 5. Channel Research : - Research, analyze, and implement new social media channels to expand our reach and connect with diverse audiences. 6. Collaboration : - Collaborate closely with other teams, including sales, HR, and others, to align social media efforts with broader company goals and initiatives including managing the internal communication/marketing platforms. 7. Audience Growth : - Work to sustainably increase the number of fans and followers on our social media platforms. 8. Multichannel marketing : - Implement digital marketing activities across a broad range of digital channels including managing the company website, SEO, SEM, etc. for effectively communicating company strategies as and when needed. 9. Analytics and Reporting : Generate reports for digital marketing campaigns using analytics tools, presenting data in an easily understandable format. Continuously analyze campaign performance and refine marketing strategies accordingly. 10. Creating offline content : - Conceptualizing, creating, and collaborating with the sales team and vendors to ensure offline content is readily & timely available like flyers, gifting, etc 11. Consumer insights : - Conduct research on market trends, target audiences, and competitors. Analyze the end-to-end consumer journey to drice engagement and conversions. 12. Lead generation: - Proactively generating new leads, identifying decision markers, screening potential opportunities, and strategically pursuing deals that align with our business strategies. Qualifications & Skills: Postgraduate in marketing (MBA), communications science, media studies, or a related field. Must have a proven track record in a similar social media management role of min 5 years in IT Industry for US market Excellent written and spoken English. Strong passion for social media and the digital world with a keen interest in staying updated on new trends and innovative, creative ideas. Strong organizational skills and the ability to work on multiple projects simultaneously in a structured manner. Must have worked in US shift timings. Mandatory. Must have worked with US IT Consulting and Staff Augmentation companies. Mandatory. Candidate must be based out of Mumbai only. Mandatory. How to apply If you are a highly motivated individual with a passion for growth, and you meet the qualifications outlined above, we encourage you to apply by submitting your resume and a cover letter detailing your relevant experience and why you believe you are the ideal candidate for this role. Tech Army is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Email your resume to HR@techarmy.com