Cards Data / Campaign Analyst
Full time
at VAK Consulting
in
UAE
Posted on February 8, 2025
Job details
Term: 8 months Job location: Abu Dhabi / Dubai Experience requirement: 7 years
Key Responsibilities:
- Analyze card and customer engagement data to identify trends, patterns, and segmentation specific to the UAE banking market.
- Collaborate closely with the product team to provide data-driven insights and strategic recommendations for product improvements.
- Develop use cases that identify value opportunities upfront, develop a testing framework to measure results, and tell a clear and impactful story on value and the result.
- Conduct comprehensive analysis of cardholder behavior to support targeted marketing (BTL) and customer retention strategies.
- Execute analysis that supports the spend growth on all card products.
- Ensure data accuracy and integrity by performing rigorous data audits and validation checks.
- Develop and maintain sophisticated dashboards and reports to track key performance indicators (KPIs) related to card usage and customer behavior.
- Align on objectives and priorities of the analytical tasks with the business Product (Cards) leads.
- Present findings and insights to stakeholders in a clear, compelling, and actionable manner.
- Stay ahead of industry trends and best practices in card data analysis to continuously drive innovation.
Qualifications:
- Bachelor's degree in data science, Statistics, Finance, or a related field. Advanced degree preferred.
- Proven experience as a Cards Data Analyst or similar role in the UAE banking industry. -- required
- Familiarity with regulatory requirements and compliance in the UAE banking industry. -- required
- Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
- Experience in predictive modeling in retail banking, particularly Cards and Payments.
- In-depth knowledge of card payment systems and processes.
- Proficiency in data analysis tools and software (e.g., SAS, SQL, Python). -- required
- Experience with MS Dynamics Customer Insights (preferred).
- Exceptional communication and presentation skills including for MD/Senior Stakeholders.
- Ability to work independently and as part of a collaborative team.
- Strong attention to detail and problem-solving skills.
Key Performance Indicators (KPIs):
- Transaction Volume: Monitoring the total number of card transactions over a specific period.
- Customer Acquisition Rate: Tracking the number of new cardholders acquired.
- Customer Retention Rate: Measuring the percentage of cardholders who continue to use the card over time.
- Average Transaction Value: Calculating the average value of transactions made using the card.
- Revenue per Cardholder: Analyzing the revenue generated from each cardholder.
- Card Activation Rate: Measuring the percentage of issued cards that are activated and used by customers.
- Credit Utilization Rate: Monitoring the ratio of credit used to the total credit available to cardholders.
Company Industry:
- Consulting
- Management Consulting
- Advisory Services
Department / Functional Area:
- Finance
- Treasury
Keywords:
- Cards Data / Campaign Analyst
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