Home UAE Performance Marketing Specialist

Home UAE Performance Marketing Specialist

Performance Marketing Specialist

Full time at Bayut.com in UAE
Posted on February 7, 2025

Job details

Roles and Responsibilities

  • Articulate and drive the strategy and results around our efforts to engage customers and drive business growth using various online marketing channels
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Analyze data to identify problems and opportunities
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Define OKRs (objectives and key results) for channel experiences and campaigns
Requirements
  • Minimum Bachelor's degree from a reputable university
  • In-depth practical knowledge of digital marketing tools including Google Ads, Facebook Ads Manager, and other programmatic media buying channels
  • Deep understanding of web analytics
  • Strong understanding of current online marketing concepts, strategies and best practices
  • Previous experience in a similar digital marketing role is preferred
  • Strong technical and data analysis skills
  • Strong command in MS Excel and PowerPoint
  • Sharp strategic and analytical thinking with the ability to translate quantitative & qualitative data and insights into a robust marketing strategy
  • Excellent written and communication skills
  • Self-motivated and willing to take on new challenges
Benefits
  • A fast-paced, high-performing team
  • Multicultural environment with over 60 different nationalities
  • Competitive Tax-free Salary
  • Comprehensive Health Insurance
  • Annual Air Ticket Allowance
  • Employee discounts at multiple vendors across the emirates
  • Rewards & Recognitions
  • Learning & Development

Desired Candidate Profile

1. Data-Driven Mindset
  • Ability to analyze large sets of data and derive actionable insights to optimize campaigns for better performance.
  • Strong proficiency in using analytics platforms like Google Analytics , Facebook Ads Manager , and Google Ads to track performance.
2. Paid Media Expertise
  • Hands-on experience with performance marketing channels such as PPC (Pay-per-click) , Social Media Ads (Facebook, Instagram, LinkedIn), Display Ads , Programmatic Advertising , and Affiliate Marketing .
  • Optimizing ad campaigns for specific goals like lead generation, sales, or website traffic.
3. Campaign Management
  • Overseeing the execution of campaigns across various platforms.
  • Planning, setting up, monitoring, and optimizing ads based on performance metrics like CTR (Click-through Rate), CPA (Cost per Acquisition), and ROAS (Return on Ad Spend).
4. SEO and SEM Knowledge
  • A solid understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) to ensure campaigns are effective in driving organic and paid search results.
  • Expertise in keyword research, ad copy optimization, and landing page optimization.
5. Conversion Rate Optimization (CRO)
  • Improving website and landing page elements to increase conversion rates, using A/B testing and other techniques to refine customer funnels.
6. Budget Management
  • Managing advertising budgets effectively, ensuring that funds are allocated to the highest-performing campaigns.
  • Monitoring spend to ensure campaigns stay within budget while maximizing ROI.
7. Market Research and Audience Segmentation
  • Identifying target audiences and customizing campaigns for specific customer segments to increase relevance and engagement.
  • Conducting competitive analysis to identify trends and opportunities in the market.
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