Job details
Roles and Responsibilities
- Articulate and drive the strategy and results around our efforts to engage customers and drive business growth using various online marketing channels
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Analyze data to identify problems and opportunities
- Review new technologies and keep the company at the forefront of developments in digital marketing
- Define OKRs (objectives and key results) for channel experiences and campaigns
- Minimum Bachelor's degree from a reputable university
- In-depth practical knowledge of digital marketing tools including Google Ads, Facebook Ads Manager, and other programmatic media buying channels
- Deep understanding of web analytics
- Strong understanding of current online marketing concepts, strategies and best practices
- Previous experience in a similar digital marketing role is preferred
- Strong technical and data analysis skills
- Strong command in MS Excel and PowerPoint
- Sharp strategic and analytical thinking with the ability to translate quantitative & qualitative data and insights into a robust marketing strategy
- Excellent written and communication skills
- Self-motivated and willing to take on new challenges
- A fast-paced, high-performing team
- Multicultural environment with over 60 different nationalities
- Competitive Tax-free Salary
- Comprehensive Health Insurance
- Annual Air Ticket Allowance
- Employee discounts at multiple vendors across the emirates
- Rewards & Recognitions
- Learning & Development
Desired Candidate Profile
1. Data-Driven Mindset- Ability to analyze large sets of data and derive actionable insights to optimize campaigns for better performance.
- Strong proficiency in using analytics platforms like Google Analytics , Facebook Ads Manager , and Google Ads to track performance.
- Hands-on experience with performance marketing channels such as PPC (Pay-per-click) , Social Media Ads (Facebook, Instagram, LinkedIn), Display Ads , Programmatic Advertising , and Affiliate Marketing .
- Optimizing ad campaigns for specific goals like lead generation, sales, or website traffic.
- Overseeing the execution of campaigns across various platforms.
- Planning, setting up, monitoring, and optimizing ads based on performance metrics like CTR (Click-through Rate), CPA (Cost per Acquisition), and ROAS (Return on Ad Spend).
- A solid understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) to ensure campaigns are effective in driving organic and paid search results.
- Expertise in keyword research, ad copy optimization, and landing page optimization.
- Improving website and landing page elements to increase conversion rates, using A/B testing and other techniques to refine customer funnels.
- Managing advertising budgets effectively, ensuring that funds are allocated to the highest-performing campaigns.
- Monitoring spend to ensure campaigns stay within budget while maximizing ROI.
- Identifying target audiences and customizing campaigns for specific customer segments to increase relevance and engagement.
- Conducting competitive analysis to identify trends and opportunities in the market.
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Hiring company
Bayut.com
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