Marketing Executive

Full time at Bayut.com in UAE

Posted on February 7, 2025

Job details

Roles and responsibilities

Developing a strategy to engage, retain and re-engage customers during key milestones of the customer lifecycle segments
Creation and running of email, in-app and push notifications; assisting in copywriting, email design and user performance of all C2C and B2C campaigns
A/B Testing and optimizing CLM campaigns with strategic content, frequency and audience variations
Working closely with all teams to understand the customer base through insight segmentation and data analysis
Leading new product features, testing side by side with Product managers and leveraging email marketing & push notifications
Increase CLM's traffic & engagement contribution, while maintaining the high quality of relevant and personalized messaging
Constantly analysing data to plan strategies and execute campaigns
Audience building, segmentation and testing
Project management and help BI/Tech teams with API based campaigns

Requirements

Bachelor's degree or BSC from a reputable university
3 years of experience in a similar field
Knowledge of basic digital marketing & advance CLM tools
Practical knowledge of digital platforms and some of the CLM tools; Braze, Airship, Lean Plum, Accoustic, Moengage, Twillio, Sendgrid, and SendinBlue (experience with at least one email automation platform)
Understanding of web analytics (experience with Google Analytics is preferred)
Strong understanding of current online marketing concepts, strategies, and best practices
Strong critical thinking, technical, and data analysis skills
Strong skills in MS Office Suite (Excel, PowerPoint)
Sharp strategic thinking and ability to translate quantitative & qualitative data/insights into a strong targeted marketing strategy
Self-motivated & willing to take on new challenges

Benefits

A fast paced, high performing team
Multicultural environment with over 50 different nationalities
Competitive Tax-free Salary
Comprehensive Health Insurance
Annual Air Ticket Allowance
Employee discounts at multiple vendors across the emirates
Rewards & Recognitions
Learning & Development

Desired candidate profile

1. Market Research and Analysis

Conducting research to understand market trends, customer needs, and competitor activities.
Analyzing data to identify target audiences and key insights that inform campaign strategies.

2. Campaign Planning and Execution

Creating and implementing marketing campaigns across various channels (digital, print, events, etc.).
Managing the end-to-end process of campaign execution, from idea generation to launch and post-campaign analysis.

3. Brand Management

Ensuring that all marketing activities align with the company’s brand identity and messaging.
Maintaining consistency in tone, visuals, and overall brand experience across all marketing touchpoints.

4. Digital Marketing Skills

Proficiency in social media marketing , email marketing , SEO , PPC , and other digital platforms.
Using platforms like Google Ads , Facebook Ads Manager , and email marketing tools (e.g., Mailchimp, HubSpot) to drive online engagement.

5. Content Creation and Strategy

Developing content for various marketing channels, including website copy, blog posts, social media, email newsletters, and advertisements.
Collaborating with design teams to create visually appealing content, including graphics and videos.

6. Social Media Management

Managing social media profiles and campaigns across platforms like Instagram , Facebook , LinkedIn , Twitter , and others.
Engaging with followers, responding to comments, and building a strong online community.

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Hiring company

Bayut.com

See All Bayut.com Jobs

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Marketing Executive

Job details

Roles and responsibilities

Desired candidate profile

Apply safely

Hiring company

Bayut.com

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Home UAE Marketing Executive

Home UAE Marketing Executive

Marketing Executive

Job details

Roles and responsibilities

Desired candidate profile

Apply safely

Hiring company

Bayut.com

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