Account Manager

Job Description

Meet with account to establish account scope and budget once per month * Develop marketing campaigns for both traditional and digital media * Oversee each phase to ensure team meets deadlines set with the account * Evaluate marketing campaigns for effectiveness * Ensuring account interactivity through daily stories within the area of interest for both business and personal perspective (an average of 14 per day )* Market analysis to competitors, highlight the USP of his/her account and how to capitalize that against the competitor. * Innovate in the content calendar to serve the account strategic plan ahead * Enhance copywriting skills to provide a content for posting * Assisting the creative team with the design of promotional materials * Monitoring social media and company website metrics * Suggesting new ways to promote company offerings and to reach consumers * Developing and implementing marketing plan * Promoting brand awareness through marketing efforts * Supporting the marketing team with marketing activities by demonstrating expertise in various areas including optimization, advertising, social media , direct marketing and event planning * Assisting with the analyses of marketing data as, campaign results, conversion rates and online traffic in order to improve marketing strategies and campaigns * Develop and execute marketing initiatives to appeal to target audience using appropriate channels such as social media and traditional media * Develop means of measuring effectiveness of marketing and promotional campaigns, including advertising and communications strategies * Analysing the effectiveness of digital strategies by tracking metrics such as conversion rates * Writing reports on digital advertising campaign performance on a monthly or weekly basis * Setting media buying plan and strategy * Coordinating with outside and external partners as agencies, art services, web designer, marketing, print houses and colleagues as necessary * Communicating with clients about layout and design * Developing social media content plans that are consistent with the company’s brand identity * Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns * Managing a high volume of daily social media posts * Communicating with social media followers, including responding to queries in a timely manner * Developing and managing social influencer programs and attending social influencer events * Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance * Preparing monthly reports on social media marketing efforts * Suggesting recommendations to adjust the social media marketing strategy for optimal results * Staying up to date on best practices and emerging trends in social media * Performing other duties when needed * Meeting with the internal team to brainstorm and define the advertising strategy and requirements

Job Requirements

• Proven work experience as an Account Manager, Key Account Manager, Sales Account Manager, Junior Account Manager or relevant role
• Demonstrable ability to communicate, present and influence key stakeholders at all levels of an organization, including executive and C-level
• Experience delivering client-focused solutions to customer needs
• Proven ability to juggle multiple account management projects at a time, while maintaining sharp attention to detail
• Excellent listening, negotiation and presentation abilities
• Strong verbal and written communication skills