Marketing & Business Development Leader

The Marketing & Business Development Leader will focus on driving the growth and visibility of our B2B e-marketplace platform. This role involves executing marketing campaigns, building strong vendor relationships, and contributing to the overall business development strategy to expand the marketplace's footprint in the region. Key Responsibilities:

1. Vendor Onboarding and Support:
   • Identify and market to potential vendors and key accounts, encouraging them to register on the platform.
   • Facilitate the onboarding process, ensuring vendors are smoothly integrated and understand the platform's features.
   • Develop compelling marketing communications to engage and attract vendors.
   • Support the operational flow of B2B orders on the marketplace, ensuring efficient transactions.
2. Marketing Campaigns and Strategy:
   • Create business strategies, marketing plans and lead the marketing team.
   • Implement targeted marketing campaigns to boost the marketplace’s presence, both online and offline.
   • Leverage digital marketing tools (email marketing, SEO, PPC, social media) to increase visibility and traffic.
   • Execute offline marketing efforts, including trade shows and industry events, to engage potential vendors.
   • Monitor market trends to adapt marketing strategies and maintain a competitive edge.
3. Relationship Building and Business Development:
   • Build and maintain relationships with vendors and key accounts, focusing on long-term partnerships.
   • Provide insights and recommendations to vendors to help them maximize their marketplace performance.
   • Travel to meet vendors and key accounts, ensuring their needs are understood and addressed.
4. Performance Tracking and Optimization:
   • Analyze marketing campaign effectiveness and provide actionable insights to the management team.
   • Identify areas for improvement and implement changes to enhance campaign outcomes.
   • Regularly report on performance metrics, ensuring alignment with business goals.

• Strong communication and interpersonal skills, with the ability to negotiate and persuade effectively.
• Proven experience in B2B marketing and business development, with a focus on e-commerce or digital marketplaces.
• Proficiency in digital marketing tools and techniques (email marketing, SEO, PPC, social media).
• Excellent organizational and time management skills, with the ability to multitask and prioritize effectively.
• Willingness to travel frequently for vendor meetings and marketing events.

• Experience in vendor or key account management within a B2B e-commerce environment.
• Familiarity with analyzing marketing performance metrics and adapting strategies accordingly.
• Multilingual abilities, particularly in Arabic and English, are highly advantageous.

• Bachelor’s degree in business, marketing, or a related field.
• Prior experience in B2B marketing, business development, or e-commerce is highly beneficial.