Senior Marketing Executive

Our Client is one of the largest commercial leasing companies in Singapore. They are growing rapidly and currently, there is an exciting opportunity to join them as Senior Marketing Executive . The successful candidate can look forward to an attractive package with a rewarding career. Role & Responsibilities

• Collaborate with agencies, vendors, printers, and other stakeholders.
• Develop and pitch innovative marketing campaign proposals designed to meet business goals.
• Create and manage the production of engaging content, including blogs, social media posts, in-app notifications, email marketing (eDM), and other digital assets.
• Implement ASO best practices, focusing on keyword optimization, engaging visuals, and compelling app descriptions.
• Develop strategies to grow the user base and cultivate long-term customer loyalty.
• Serve as the brand steward, ensuring all marketing materials and communications align with the brand's identity, values, and tone.
• Lead initiatives to enhance brand recognition and market positioning.
• Effectively manage the marketing budget, prioritizing high-impact activities.
• Monitor referral program performance and design incentive structures to improve results.
• Identify and collaborate with influencers to broaden brand reach and credibility.
• Build and maintain strategic partnerships with businesses and organizations to co-market and boost visibility.
• Continuously explore new partnership opportunities for innovative collaborations.
• Oversee the execution of marketing programs from inception to completion.

• Diploma or Degree in Marketing, or a relevant qualification.
• Min 5 years of experience in a similar role, preferably within the retail, technology, or mobile app industry.
• Demonstrated expertise in digital marketing, ASO (App Store Optimization), and campaign management.
• Strong analytical skills with the ability to analyze data and make informed decisions.
• Excellent communication and presentation skills.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM software, social media management tools).
• A creative mindset with a passion for building impactful brands.
• Experience with design tools like Photoshop, Illustrator, and video editing software is a plus.