Marketing Executive

Job Title: Marketing Executive Location: Gurugram, India About ICG Medical: ICG Medical is a leading global healthcare recruiter with a focus on nurses (all specialities), midwives and home care/healthcare workers. Our company vision is to improve patient care. The DNA make up of our business stems from our core values: Open, Family and Passion. The business is made up of three recognised healthcare recruitment brands: Greenstaff Medical, Clinical24 and Cromwell Medical. Each deliver tailored solutions for our candidates and clients from our offices in the UK, Ireland, India, South Africa, China, Philippines, Australia, Canada and the USA with more office openings on the horizon. Job Summary: The Divisional Marketing Executive will play a key role in aligning marketing initiatives with business goals by developing and executing effective marketing strategies to drive growth. This role involves managing campaigns, collaborating with cross-functional teams, and fostering both B2C and B2B lead generation. The successful candidate will oversee the planning, execution, and continuous improvement of marketing activities while ensuring brand consistency and campaign effectiveness. Key Responsibilities:

• Campaign Management: Lead the creation and execution of creative campaigns across the brand, focusing on social, content, email marketing, SMS, and paid advertising.
• Team Collaboration: Partner with Sales and Recruitment teams to align marketing efforts with business objectives.
• Content Management : Oversee blog and social content and collaborate with the Content Manager on campaign development.
• Vendor Relations: Maintain strong relationships with external suppliers, including job boards like Indeed.
• Performance Monitoring: Track campaign progress using relevant metrics and prepare performance reports.
• Budget Oversight: Assist in budget preparation and monitor marketing expenses.
• Digital Marketing Support: Work closely with the digital lead on social media and paid promotions, including Facebook and Google Ads.
• Promotions Coordination : Contribute to large-scale promotional campaigns and adhere to candidate and client acquisition plans.
• Website Management: Oversee the management and updates of company websites.
• Project Coordination: Manage multiple campaigns and projects across various business areas.
• Brand Consistency: Collaborate with the Digital Manager and in-house Designer to ensure consistent brand messaging across all platforms.
• Automation Implementation: Create automated workflows in e-communication systems (e.g., touchpoint messaging, NPS surveys, birthday mailers).
• Lead Qualification: Validate and report leads to the Regional Marketing Manager.
• Data and Reporting: Gather and analyse data for campaign performance and research.

Reporting Line The Divisional Marketing Executive will report directly to the Regional Marketing Manager. Qualifications:

• 2–3 years of experience as a Marketing Executive or similar role.
• Bachelor’s degree in Marketing, Diploma in Digital Marketing, or equivalent qualification.
• Strong communication and interpersonal skills.
• Proficiency in project management tools (e.g., Monday.com) and creative tools (e.g., Adobe Suite).
• Solid understanding of digital and social media platforms, including Facebook, LinkedIn, YouTube, TikTok, and X (formerly Twitter).

Ideal Candidate Profile: This role is perfect for a dynamic, strategic thinker with a passion for content creation, team collaboration, and innovative marketing solutions. If you’re eager to drive brand growth and thrive in a fast-paced environment, we’d love to hear from you. At ICG Medical, we value innovation, collaboration, and excellence. Joining our team means being part of a dynamic environment where your contributions make a significant impact. We offer competitive compensation, opportunities for professional growth, and a supportive work culture.