Senior Manager - Service Line Marketing

Title: Associate Director – Service Line Marketing Experience Required – 14+ years Role: We are seeking an experienced marketer to own and drive Service Line (Practice / Portfolio) marketing at LTIMindtree. The marketer is at the forefront of enabling LTIMindtree's Interactive Business Unit team with appropriate communications, messaging, artifacts, and marketing plans, to augment their efforts. It’s a high-energy role that needs the person to have some experience in intreractive business unit marketing in a large IT technology services background. The role will report to Service Line Marketing Leader. ( Responsibilities:  Develop the marketing and communications (internal and external) strategy and execution plan for the interactive Service Line  Own developing the positioning, messaging, customer journey, content strategy.  Own content and campaign development, demand generation, lead nurture and sales enablement  Design and execute programs that will drive the strategic goals of the Service Line  Drive thought leadership, awareness and demand generation for the service line/practice.  Align with business stakeholders on the marketing strategy and plan.  Work closely with field marketing teams to get the strategy and marketing plans implemented at the geo level.