Brand Manager -Therapeutics
Job details
Brand Manager - Therapeutics To prepare and execute brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix. Additionally, to perform Market research and analysis. Roles and Responsibilities
- To ensure achievement of top line and bottom-line targets through providing marketing planning, support and execution.
- To ensuring optimal utilization of resources of market research agencies, advertising agencies and Media Agencies.
- To identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research
- Development of Brand Strategy- To formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.
- To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include:
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