Account Director - Digital & Analytics

Responsibilities

• Excel in devising and executing controlled experiments, including A/B tests, adobe target etc. Gauge the impact of alterations on conversion rates, delivering valuable insights for ongoing optimization endeavours.
• Interface with key stakeholders across departments to understand their needs and challenges.
• Establish and communicate the value proposition of the initiatives, highlighting outcomes and successes.
• Amplify conversion rates, sign-ups, downloads, CTA clicks, or other desired actions on the client websites. Employ data-backed experiments and scrutinize user data to unearth strategies and modifications that result in higher conversion rates.
• Consistently monitor and analyze user behavior, yielding valuable insights that guide strategic adjustments to the websites.
• Collaborate with diverse teams internally, spanning platform, marketing, design, development, and analytics. Serve as a liaison, fostering teamwork toward the shared objective of enhancing conversions.
• Precisely track and quantify the outcomes of optimization efforts to help rationalise investments made in the testing and experimentation undertakings.

• Bachelor's degree in Marketing, Business, or related field with 8+ years of experience as a senior account manager with analytics and test and learn role (CRO) or similar.
• Strong analytical skills, attention to detail, and problem-solving skills.
• Excellent communication skills, with the ability to influence stakeholders at all levels and to effectively collaborate with cross functional teams.
• Proficiency with web analytics and A/B testing tools.
• Experience with user research and usability testing.
• Experience with e-commerce platforms.