Marketing Specialist

Job Title: Integrated Marketing Specialist Location: Kolkata, India (Hybrid) Reporting To: Director, Demand Generation About iMerit iMerit is a leading AI solutions company, delivering high-quality data for machine learning and artificial intelligence applications. Our data labeling technology and GenAI services are utilized by Fortune 500 companies across various industries, including precision agriculture, autonomous vehicles, commerce, geospatial, medical AI, and technology. About the Role The Marketing Specialist will play a crucial role in supporting iMerit’s global marketing and sales organization by supporting diverse marketing initiatives, including event coordination, email campaigns, marketing operations, and content asset collaboration. The ideal candidate is detail-oriented, a strong communicator, and experienced in managing multiple projects to achieve measurable outcomes. This role will enable our sales and marketing functions to improve lead generation. Responsibilities ● Marketing Coordination and Execution: Coordinating stakeholders and executing marketing activities like events, webinars, podcasts, . Managing marketing collateral required for events booth set up, handling end-to-end webinar and podcast management, including platform setup, audience targeting, registrations, follow-ups, and performance tracking.. KPI: Managing marketing activities and ROI increase for the activities ● Email Campaigns: Develop, manage and execute targeted email campaigns to enhance engagement and achieve key performance metrics such as open rates and click-through rates. KPI: To achieve target MQL’s for each quarter ● Marketing Operations: Oversee operational tasks, including maintaining budget documents, streamlining invoicing processes in collaboration with finance teams, and ensuring accurate reporting of campaign performance and event ROI. KPI: Monthly reporting of budget being used and email campaign performance. ● Content Asset Collaboration: Work with creative teams to produce and distribute engaging content assets, such as whitepapers, case studies, sales decks, one pagers and videos, aligned with marketing goals and manage content library. KPI: Timely creation of content and collaterals needed for email campaigns and events ● Cross-Functional Collaboration: Partner with sales, operations, and other teams to ensure alignment and efficiency in project execution. Working Approach

• Hybrid schedule: Remote job but have to travel once in a quarter to meet the team
• Work on alternating Saturdays from home or occasionally in the office.
• Travel approximately 10-20% annually.
• Adaptable hours to connect with global teams.
• Proven ability to thrive in a self-starting environment.
• Comfortable working with data and attention to detail.
• Strong organization and time management skills.

• Be Proactive: Take action to find new opportunities
• Be Curious: Demonstrate a desire to learn about industry trends and technology.
• Be Insightful: Identify growth opportunities for iMerit in new markets or industries.
• Detail-Oriented: Ensure accuracy in reporting and thoroughness in all work.
• Problem Solver: Understand client/stakeholder needs and present solutions effectively.
• Insight Focused: Analyze performance and suggest improvements.

• 3-5 years of relevant experience in email marketing, event management, content marketing and reporting
• Minimum of 3 years in a multinational company and working with global stakeholders and teams.
• Bachelor’s Degree in Marketing, Business, or a related field.
• Hands-on experience in managing events and event logistics.
• Familiarity with marketing automation tools (e.g., HubSpot, Mailchimp) and analytics platforms (e.g., Google Analytics).
• Experience in creating emails from email templates in marketing tools like Hubspot and sending emails
• Hands-on experience in managing budgets, reporting, and cross-functional collaboration.
• Strong project management and collaboration skills working with a variety of departments and stakeholders.
• Strong English communication skills (written, verbal, negotiation and challenging capabilities).
• Experience in industry related to AI/Machine Learning/Data Science