Senior Global Brand Manager
Job details
Primary Purpose: Drive brand growth, cultural relevance and consumer engagement. As a key member of the Marketing team, you'll develop and execute activations and partnerships that amplify the brands credentials. Role & responsibilities 1. Brand Positioning: Define and maintain brands positioning, ensuring alignment with global direction while meeting Indian market needs. 2. Partnerships Activation: Develop and execute brand partnerships that align with brands positioning. 3. Creative Collaboration: Work closely with internal creative teams, external agencies to develop innovative concepts, content and activations. 4. Planning & Execution: Develop, execute and track activations & partnerships, ensuring timely delivery and budget management. 5. Commercial & Budget Management: Manage marketing budgets, ensure ROI optimization and deliver brand programs on time in full. Preferred candidate profile 1. Education: University degree in Business/Marketing. MBA Preferred 2. Experience: 5+ years of brand management experience, preferably in CPG, beverage or lifestyle brands with a focus on events and cultural activations. 3. Skills: - Strong understanding of Culture and brand management. - Excellent communication, collaboration and project management skills. - Ability to think strategically, creatively and analytically. - Experience working with creative agencies, internal teams and external partners. - Strong budget management and commercial acumen. Nice to Have 1. Cultural Marketing Expertise: Knowledge of cultural marketing trends, consumer behavior, and cultural insights. 2. Global Brand Experience: Experience working on global brands, with an understanding of international marketing strategies and cultural nuances. Quench your thirst for success. Come, accept the challenge!
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