Digital Marketing Specialist

Job Title: Senior Executive - Digital Marketing & Graphic Design Location: Pune Department: Sales & Marketing EST Shift Job Summary: We are seeking a highly motivated and creative Senior Executive to join our dynamic Marketing & Communications team. This role requires a strong understanding of digital marketing principles and a proven ability to design visually appealing and engaging content. The successful candidate will be responsible for developing and executing integrated digital marketing campaigns, creating high-quality graphic designs, and managing social media presence. Key Responsibilities:

• Digital Marketing:
• Plan, execute, and monitor digital marketing campaigns across various channels including search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), email marketing, and content marketing.
• Manage and optimize paid advertising campaigns on platforms like Google Ads, social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Track campaign performance using relevant metrics (e.g., website traffic, conversion rates, ROI) and provide regular reports.
• Conduct market research and competitor analysis to identify opportunities and optimize marketing strategies.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Graphic Design:
• Design visually appealing and engaging graphics for various marketing materials, including social media posts, website banners, brochures, presentations, and advertisements.
• Create high-quality images and videos for use in marketing campaigns.
• Ensure brand consistency across all marketing materials.
• Maintain a library of high-quality stock photos and graphics.
• Social Media Management:
• Develop and implement social media strategies across various platforms.
• Create and curate engaging content for social media channels.
• Monitor social media conversations and respond to inquiries and comments promptly.
• Analyze social media performance and identify areas for improvement.
• Build and maintain a strong online community.
• Content Marketing:
• Develop and execute content marketing strategies, including blog posts, articles, white papers, and infographics.
• Ensure all content is high-quality, informative, and engaging.
• Optimize content for search engines (SEO).
• Other Duties as Assigned:
• Assist with other marketing and communications activities as needed.
• Participate in team meetings and brainstorming sessions.

• Bachelor's degree in Marketing, Communications, Design, or a related field.
• 4-6 years of experience in digital marketing and graphic design roles.
• Proven experience in developing and executing successful digital marketing campaigns.
• Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong attention to detail and organizational skills.
• Experience with SEO/SEM tools (e.g., Google Analytics, Google Search Console).