Performance Marketing Specialist (Meta & Google)

About US Arabian Aroma is one of India’s fastest-growing D2C brands, offering an exceptional platform for professionals to thrive in a dynamic and innovative environment. With a high marketing budget and opportunities to collaborate with industry experts, we provide unparalleled exposure and growth potential. Join us to be part of a team shaping the future of the D2C landscape Position Summary & Scope We are seeking a highly skilled Meta & Google Ads Specialist to lead performance marketing efforts for our brand. The candidate will play a pivotal role in driving revenue growth by managing high-budget campaigns and optimizing ad performance. This role requires an expert with a deep understanding of eCommerce marketing , capable of creating and executing strategies that deliver measurable results. Scope:

• Take ownership of all Meta and Google Ads campaigns to achieve business goals.
• Strategize, implement, and optimize ad campaigns to maximize sales on our D2C website.
• Monitor and manage the marketing budget, ensuring efficient allocation and ROI.
• Collaborate with the team to align marketing strategies with broader business objectives.

• Develop and execute PPC advertising strategies across Meta (Facebook, Instagram) and Google Ads platforms to drive sales and achieve business KPIs.
• Conduct detailed keyword research, ad copywriting, and audience targeting to optimize campaign performance and maximize ROI.
• Monitor and analyze campaign metrics such as click-through rates, conversion rates, and cost-per-acquisition; make data-driven optimizations for improved outcomes.
• Take ownership of end-to-end campaign management, ensuring alignment with overall marketing and business objectives.
• Stay updated on industry trends, platform updates, and best practices to implement innovative and effective advertising strategies.
• Regularly report campaign performance, insights, and actionable recommendations to the management team, showcasing impact on business growth.
• Test and experiment with ad formats, targeting options, and bidding strategies to stay competitive and drive continuous improvement.

• Minimum of 3 years of hands-on experience in PPC advertising, specifically managing Meta & Google Ads for eCommerce or D2C brands.
• Proven experience managing high-budget campaigns with measurable success in driving sales.
• Strong knowledge of PPC best practices, including keyword research, audience segmentation, bidding strategies, and ad optimization techniques.
• Proficient in analytics tools (e.g., Google Analytics, Google Data Studio) to track, analyze, and report on campaign performance.
• Experience with A/B testing and conversion rate optimization (CRO) to enhance campaign effectiveness.
• Excellent communication and collaboration skills to work within a team and align efforts with business goals.
• Google Ads and Meta Blueprint certifications are a plus but not mandatory.

• Candidates seeking a remote job or work-from-home arrangement.
• Individuals who have not worked in the eCommerce industry , specifically in D2C brands or digital marketing agencies managing sales-driven campaigns.
• Professionals with experience limited to lead generation, SEO, or non-eCommerce profiles without direct involvement in driving sales.
• Candidates who have not managed ad budgets of ₹10L+ per month , as this role demands expertise in handling high-budget campaigns.

• If you think you are an ideal candidate, share your resume at hiring@arabianaroma.in Or apply below.