Senior Digital Advertising Specialist

Company Description Ubie is a leading digital health company transforming how people access healthcare. Our cutting-edge AI, developed by a physician and an AI engineer, powers a symptom checker used by over 12 million patients monthly. This innovative tool provides personalized healthcare information and navigation, empowering patients to make informed decisions about their care. We also offer B2B solutions that help pharma marketers more accurately find and accelerate time to treatment for patients, and improve efficiency for 1,900+ provider organizations. With $90M in Series D funding from investors such as Google and IDEO, Ubie is rapidly expanding its global footprint with offices in New York, Tokyo, Singapore, and Pune. We are a passionate team united by our mission to make healthcare more accessible and affordable for everyone. About the Role We are seeking an experienced and results-oriented Senior Digital Advertising Specialist to lead the strategy, setup, management, and optimization of digital ad campaigns across platforms, with a primary focus on Google Ads. The ideal candidate has 5+ years of experience in the digital ads domain, a strong analytical mindset, and the ability to drive measurable growth. Familiarity with Bing Ads, Facebook Ads, LinkedIn Ads, and experience in the healthcare domain are a plus. If you’re passionate about creating impactful campaigns that deliver real results, we’d love to have you on our team! Key Responsibilities

• Campaign Setup & Management: Plan, execute, and optimize digital ad campaigns on Google Ads and other platforms (e.g., Bing, Facebook, LinkedIn) to achieve performance goals.
• Keyword Research & Optimization: Identify and target high-performing keywords and audience segments for campaign success.
• Ad Copy & Creative Development: Collaborate with the creative team to craft compelling ad copy and visuals tailored to target audiences.
• Performance Analysis: Regularly analyze campaign performance metrics (CTR, ROAS, conversions, etc.) and implement data-driven optimizations.
• A/B Testing: Conduct experiments to refine ad performance, landing pages, and audience targeting.
• Budget Management: Manage budgets effectively to maximize ROI while meeting campaign objectives.
• Cross-Platform Strategy: Explore opportunities to integrate campaigns across Google, Bing, Facebook, and LinkedIn for multi-channel impact.
• Reporting: Create detailed performance reports and provide actionable insights to stakeholders.
• Industry Trends: Stay updated on the latest digital advertising trends, tools, and platform updates.

• Experience: Minimum 5+ years of hands-on experience in digital advertising, with a proven track record of managing successful campaigns.
• Google Ads Expertise: Strong expertise in setting up and managing campaigns across Google Ads (Search, Display, Shopping, Video, etc.).
• Familiarity with Bing Ads, Facebook Ads, and LinkedIn Ads (nice to have).
• Prior experience with healthcare industry campaigns or compliance standards (nice to have).
• Proficiency in Google Analytics, Google Tag Manager, and other tracking tools.
• Strong analytical skills with the ability to interpret complex data and provide actionable insights.
• Excellent written and verbal communication skills
• Ability to manage multiple campaigns simultaneously, and deliver results.
• Certifications in Google Ads or other PPC platforms (preferred).

• Competitive cash compensation and equity options package in a high growth organization
• Generous PTO policy
• Flexible work environment and a 100% remote setup
• Opportunities for professional development and career growth
• A collaborative and supportive culture that values innovation, learning, and ownership