Senior Customer Marketing Manager

Job Title State Customer Marketing Manager Level About us With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. About the Function: Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential. About the role: The role looks at supporting the cluster deliver the NSV and market share objectives. The SCMM is responsible for supporting the design, framing execution and tracking of the customer marketing plans at a market / outlet level. Role Responsibilities: Qualification: • MBA in Sales and Marketing Experience: • Worked in the Alco—Bev/ FMCG industry Knowledge & skills: • Planning, budgeting, execution and review. • Analytical & reasoning skills • Communication & negotiation skills • ROI Orientation •Vendor Management Best suited for someone who • Believes in perfection when it comes to execution • Has the self-confidence to deal with people across levels • Happy to spend majority of time in the market • Good at networking © Diageo India Highly Confidential AREAS OF RESPONSIBILITY PERFORMANCE MEASURES (QUANTITATIVE / QUALITATIVE)1 Business delivery • Support the cluster deliver the NSV and market share objectives. • Plan and finalize the annual budget with cluster head and RCMH for customer marketing plan and prepare Quarterly Brand Wise Activity Calendar with Pre M&E details 2 Executing customer marketing strategy • Execute the customer marketing initiatives and activations in coordination with regional marketing team and state sales team. • Execute brand communication options at various channels as per brand imperatives. • Understand the state nuances in channels which are used in designing local programs keeping in mind brand, channel and micro channel. • Ensure the sales team is aligned to the marketing activity and standards and conduct training on QDVP3 & Score updation with parameter wise analysis • Conduct market visits and make visibility and launch plan to achieve WOD results • Finalize godowns as per EHS compliance and get required approvals on budget and allocation • Evaluate and finalize vendors and retailers and ensure their performance meets the brand agenda • Design and finalize schemes (channel, coverage etc) and gifts for the promotion activities • Ensure adherence of all the brand channel activities as per the plan and take necessary corrective action to meet the customer marketing agenda including brand activation' promotor, retailer and vendor management; outlet and godown selection; and training. 3 Activation • Coordinate for different activities like In Pack / On Pack promotion, signage & activation follow up with sales team (on-trade & off-trade) & regional marketing team. • Plan and execute the display / counter salesman scheme in the state from POSM deployment to market execution. • Co-ordinate with vendors to oversee execution of signage in the state. Support the team in the choice of outlets for implementation. • Coordinate with HO/Units for POSM order placement and deployment 4 Tracking and M&E • Monitor and evaluate performance and TTL usage(brand/channel) to define actionable learning for improvement and ensure recording of the same in the winning activation portal • Provide feedback to the regional marketing team and sale team for improvement. • Map competition activities and take counter action on the same • Drive seamless route to consumer effectiveness by proper check, outlet wise tracking & scoring is done 5 Promoter Management • Handle promoter management - PJP planning in BI Portal, coordination with the manpower agency for claim settlement etc. Promotion uploading in BI portal. • Coordinate for promoter performance within the town and plan the incentives • Plan selection and regular training intervention for the promoters in the state. Flexible Working Statement: Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.