Digital Marketing Associate

The position is a digital marketing role reporting to the Digital Marketing Lead. In this position, you’ll be responsible for supporting and executing digital marketing campaigns for the firm. The responsibilities include: Digital Marketing Management

• Manage social media marketing and digital advertising campaigns to support demand generation and brand awareness
• Oversee website updates, SEO, and search engine marketing
• Manage the CRM for maintaining target audience, audience segmentation, campaign assets, and ongoing analytics
• Develop and execute campaigns to nurture leads and prospects
• Work with internal design teams and external agencies to create marketing creatives
• Measure, analyze, and report campaign performance and marketing channel effectiveness

• Manage content distribution across various channels to drive engagement
• Develop and manage integrated marketing campaigns
• Create conversion-focused ads and copywriting for social media, digital advertising, and marketing campaigns
• Manage organization of client events and participation in industry events

• Track industry trends and competitor activities in digital marketing
• Conduct competitive intelligence research and follow industry news for insights
• Identify opportunities for growth and optimization through performance analysis and reporting

• 3+ years of digital marketing and/or demand generation experience, preferably in technology marketing/consulting / financial services / Big 4
• Master’s degree in communication, media studies, English, public relations, Marketing, or related field
• Impeccable English communication skills, both written and oral
• Skilful in writing clear, concise, and grammatically correct copy with strong conversion-oriented copywriting skills
• Creative ideas for design
• Stellar teamwork, interpersonal, and collaboration skills with the ability to work in an entrepreneurial fast-growing environment
• Experience working with multiple business teams to accomplish marketing objectives
• Ability to collaborate with the design team to guide creative direction and develop impactful, visually compelling marketing materials