Performance Marketer

Job Title: Performance Marketer (Google & Meta Ads Specialist) Location: Remote (within India) Employment Type: Full-Time Company Overview At EpicommStrat, a fast-growing marketing agency, we specialize in scaling D2C, e-commerce, and digitally native brands. We partner with ambitious founders and fast-growing startups to accelerate their journey from 0 to 1 and beyond. With a relentless focus on business growth and accountability, we deliver results that matter. As a young agency on the rise, we offer a high-energy, fast-paced environment where every day brings a new product, a new category, and new challenges to conquer. If you're a driven self-starter who thrives in a growth-focused, solution-oriented space and are ready to make an impact as we scale—let’s build something great together. Job Overview We are seeking a results-driven Performance Marketer with deep expertise in creating, managing and optimizing paid campaigns across Google and Meta ads . The ideal candidate will have hands-on experience working with D2C brands and consumer-centric businesses such as educators, course creators, and more, having managed spends of at least INR 20L per month. This role requires a strong analytical mindset, strategic thinking, and a proven track record of scaling performance marketing campaigns profitably. Key Responsibilities Campaign Strategy and Execution

• Plan, create, and execute high-performance campaigns on Google Ads (Search, Display, Shopping, YouTube) and Meta platforms (Facebook, Instagram).
• Develop custom strategies tailored to the unique needs of D2C brands, educators, and course creators to drive brand awareness, customer acquisition, and revenue growth.

• Continuously monitor and optimize campaigns to maximize ROAS, reduce CPA, and improve overall efficiency.
• Conduct A/B testing on ad creatives, audiences, and messaging to identify top-performing combinations.

• Analyze campaign data to derive actionable insights and recommendations.
• Create detailed performance reports with clear metrics, highlighting successes, challenges, and next steps.

• Manage advertising budgets effectively, allocating resources to maximize returns across platforms.
• Forecast spend and performance to align with business objectives.

• Collaborate with design, content, and other internal teams to communicate campaign requirements, ensuring the timely creation of high-quality ad creatives and copy.
• Provide detailed briefs that align with campaign strategy, target audiences, and performance objectives.
• Work closely with stakeholders to refine messaging, landing pages, and user experiences for improved conversion rates.

• Stay updated on the latest trends in performance marketing, particularly within Google Ads and Meta platforms .
• Research competitors and industry trends to identify new opportunities for growth.

• At least 2 years of proven experience in managing successful Google Ads campaigns with expertise in Search, Display, Shopping, and YouTube Ads.
• Hands-on experience with Meta Ads (Facebook, Instagram) campaigns.
• A track record of working with D2C brands and consumer-centric businesses like educators or course creators.
• Prior experience working at a performance marketing agency is preferred.
• Strong analytical skills with proficiency in Google Analytics and campaign tracking tools.
• Excellent understanding of conversion rate optimization (CRO) and performance metrics like ROAS, CPA, CPL and more.
• Ability to ideate on compelling ad creatives and messaging in collaboration with creative teams.
• Experience with performance marketing tools and platforms (e.g., SEMrush, Ahrefs, or other PPC tools).