Marketing lead

Job Title: Marketing Lead

We are seeking a creative Marketing Lead to join Beacon Private School in Bahrain.

About the Role:

This position is essential in enhancing the school's brand image and ensuring effective communication with our target audience. The candidate should demonstrate goal-oriented business acumen to make a real impact on marketing and bring quality leads to the school's admissions department.

Key Responsibilities:

• Capture high-quality photographs during school events, activities, and celebrations to highlight learners' achievements and school culture.
• Organize and manage a photo archive for easy access and future use.
• Edit and enhance photos for promotional materials, newsletters, and social media posts.
• Design visually appealing graphics and layouts that align with the school's branding.
• Record and edit videos to create compelling content for school marketing, events, and announcements.
• Develop creative promotional videos to highlight key programs and initiatives.
• Develop and execute a marketing strategy to promote the school's programs and values, with the objective of increasing learners' enrolment.
• Manage the school's social media platforms, website content, and digital presence.
• Organize events and collaborate with external parties to promote the school's programs.
• Create a marketing plan that establishes a robust presence of the school in digital and physical scenarios.

Requirements:

• Proven experience in photography and design with a background in marketing.
• Proven experience in running marketing campaigns, both digital and physical, with a track record of outcomes from previous actions.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.) as well as Canva.
• Knowledge of the education sector and schools' market in Bahrain is desirable.
• Bilingual fluency in Arabic and English, with excellent communication skills in both languages.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Strong communication and interdepartmental skills to work closely with the admissions department to establish the right strategy and oversee any immediate changes necessary for the best outcomes in future campaigns.

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