Group Manager, Marketing Science- Saudi
Job details
Group Manager, Marketing Science - Saudi Arabia Location: Riyadh, Saudi Arabia Time Type: Full time Posted On: Posted 4 Days Ago Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are a visual messaging app that enhances your relationships with friends, family, and the world; an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses. The Ads Product team uses creativity, research, insights, and operational excellence to steer our product vision across Snap Inc. This team of Designers, Scientists, and Product Managers works in a highly collaborative environment to build the products and experiences that innovate and improve the performance of Snap's advertising platform to drive value and success to our customers. We’re looking for a Group Manager, Marketing Science to join our Measurement Team at Snap Inc!
What you’ll do:
- Responsible for all measurement and insights work for the Saudi market.
- Be the primary driver of performance improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping.
- Lead measurement, research, and learning plans for key clients in support of their media objectives and the long-term growth of the partnership.
- Develop a strategy, prioritization, and roadmap for ads measurement and insights product for your industry or verticals.
- Work closely with Product and R&D teams to identify, prototype and scale new solutions or capabilities for the broader Marketing Science team.
- Lead the scoping and development of custom multi-study meta analysis in partnership with Data Science and R&D to understand the relative impact of different marketing strategies across digital platforms and media.
- Build measurement capability and advocacy across your market and with cross-functional partners.
- Directly interface with sales executives to influence prioritization, positioning, and ways of working.
- Regularly provide strategic input to key XFN partners including sales, product marketing, and product management.
Knowledge, Skills & Abilities:
- Ability to structure and conduct analyses to generate insight and recommendations.
- Clear and concise communication; comfortable with presenting insights and recommendations to senior stakeholders.
- Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem.
- Subject matter expertise in at least one of the following areas: conversion lift, brand lift, or econometrics modeling.
- Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques.
- Proficiency with advanced analytical tools (e.g. SQL, R, SAS).
- Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling.
- Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of Snap.
- A strong understanding of Snapchat and the digital advertising and measurement ecosystem.
Minimum Qualifications:
- Fluency in Arabic.
- Bachelor’s degree in a quantitative or business field or equivalent years of experience.
- 5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company.
- Experience with ads measurement.
Preferred Qualifications:
- Advanced degree in business, math, economics, engineering or a related field.
- Direct work experience with top performance or brand advertisers.
- Experience with ads measurement for one or more of the following verticals: ecommerce, technology, entertainment, travel, telco, or finance.
- Experience building and influencing client or partner relationships.
- Experience with team or peer leadership and development.
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