Performance Marketing Specialist

Bayzat is at the forefront of transforming workplaces through innovative solutions in HR, Payroll, Finance, and Insurance. Renowned as a leading SaaS platform for employee benefits and a key player in the Insurance sector, we are committed to our mission: empower every company to create a remarkable workplace by supercharging people processes and payments. As one of the MENA region's fastest-growing Scale-Ups, Bayzat is celebrated for its innovative product offerings, backed by over 300 team members from 35+ nationalities. Recognized by Forbes as a promising UAE-based startup and supported by leading VCs like Mubadala and Point72 Ventures, we are among the best-funded HRTech scale-ups in the region. At Bayzat, culture is paramount. We are a principle-driven, merit-based organization where authenticity, collaboration, and unpretentiousness thrive. Joining Bayzat means immersing yourself in an environment of high achievers, tackling complex challenges, and constantly striving for success. Our culture inspires continuous learning and excellence, allowing you to work with and be inspired by some of the brightest minds in the industry. Our journey to success is anchored in our commitment to innovation, empowering businesses with features designed to optimize efficiency and elevate employee experiences. Whether enhancing people processes, streamlining payments, or enabling smarter decisions, Bayzat is redefining what it means to create a truly remarkable workplace. About the role : As a Performance Marketing Specialist, you will be responsible for planning, executing and scaling paid campaigns across various channels, including Google Ads, Facebook, LinkedIn and beyond. As a part of a well-versed growth team, you will be expected to continuously come up with and execute growth experimentations, focused on Performance Marketing or otherwise. To excel in this role, you need to have a strong marketing and analytical background with a drive to scale customer acquisition through Paid Advertising. This job requires a holistic view and ownership of multiple initiatives to grow lead generation through Paid Media and beyond, coupled with proactiveness when crafting and scaling campaigns. Some high-impact responsibilities you will be entrusted with:

• Understand the database structure and use it to develop reporting and insights.
• Develop and continuously improve Bayzat’s performance marketing strategy and conduct test and learn executions across various campaign types to drive incremental growth to performance.
• Review existing paid campaigns across search, display, social and retargeting networks while automating where appropriate.
• Dive into complex data sets to analyse trends and identify marketing opportunities that will drive high growth for Bayzat.
• Produce comprehensive analysis for key stakeholders using appropriate visualisation and presentation techniques to provide intuitive and actionable insights that can be used in refining our customer interaction strategy.
• Evolve and accelerate measurement practises, including multivariate test designs that ensure incremental learnings and ROI improvement.
• Develop customer segmentation analysis to support retention and LTV strategies.
• Collaborate closely with product, brand, content, customer success and sales teams to test landing pages, display ads and optimize media performance.
• Manage marketing budgets, spend allocation and leverage data and analytics tools effectively to ensure efficient CPLs, CPOs and CPAs are met.
• Leverage and test emerging ad-tech tools & platforms and implement lead scoring practices to enable higher conversions of quality leads.

• 3+ years of campaign optimization and marketing automation in the technology space.
• Extensive knowledge in website analytics tools such as but not limited to Google Analytics, Facebook Analytics and Google Keyword Planner.
• Experience with hands-on advanced Excel, Data Segmentation & Visualization, SQL, Tableau preferred.
• Knowledge pertaining to online channels such as but not limited to Search Display and Social Media advertising.
• Outstanding analytical skills; able to resolve business problems with well- structured analyses.
• Self-motivated with the ability to work independently as well as in a team and comfortable in a dynamic environment.
• Obsessively organized and detail-oriented, able to ensure quality and accuracy of output.
• Ability to build strong relationships with colleagues, effectively collaborating across departments

• Growth : Fast-track growth opportunities for high-achieving members, with no rules around where, when, how, or how often.
• Flexibility : Work your way with remote, hybrid setups.
• Well-being : Open Leave Policy—empowering you to balance life, recharge, and thrive!
• Inclusiveness : From bi-weekly company-wide town halls/all-hands meetings to regular huddles, OKR tribe meetings, celebratory dinner parties, and annual awards ceremonies held in the Metaverse, you'll be joining a truly inclusive and engaging workplace.
• Shared Ownership : We make them shareholders! We open up rounds of ESOP twice to three times a year. And guess what, those who continue to perform and achieve great things are topped up, almost every round!
• Kick-ass offices : We have offices in UAE, Turkey, Saudi, Jordan and India. One of our two Dubai-based offices is in the DIFC FinTech Hive, which is the first and largest financial technology accelerator in the Middle East, Africa and South Asia (MEASA) region.