Digital Marketing Executive

We are looking for a skilled and creative Marketing Specialist to lead and execute our digital marketing strategies. If you're passionate about driving results, creating innovative campaigns, and leveraging the latest AI and automation tools, this could be the perfect role for you! Key Responsibilities:

• Formulate and execute digital marketing strategies across multiple channels (social media, email, paid advertising, content marketing, etc.)
• Manage and optimize platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, and TikTok for cohesive branding and engagement
• Lead Google Ads and pay-per-click (PPC) campaigns to drive targeted traffic and improve ROI
• Implement on-page and off-page SEO tactics to improve search rankings and drive organic traffic
• Collaborate on content strategies and produce high-quality content across various formats, including engaging TikTok videos
• Plan and manage ad campaigns on Facebook, Instagram, TikTok, LinkedIn, and other platforms
• Use Google Analytics and other tools to track campaign performance and provide actionable insights
• Leverage platforms like HubSpot, Grow AI, and ManyChat to automate processes and enhance customer engagement
• Collaborate with influencers and partners to expand reach and visibility, particularly on TikTok
• Continuously optimize campaigns and digital assets to improve user experience and conversion rates
• Conduct ongoing competitor research to stay ahead of industry trends and identify new opportunities
• Efficiently manage marketing budgets for maximum impact

• Bachelor’s degree in Marketing, Business, Digital Marketing, or a related field
• Proven experience with a successful portfolio in digital marketing
• Proficiency in Google Ads, SEO, SEM, PPC, social media advertising, and TikTok marketing
• Strong experience with tools like Google Analytics, SEMrush, HubSpot, Grow AI, ManyChat, and other AI-driven platforms
• Excellent analytical skills and the ability to make data-driven decisions