Head of Brand
Job details
Company Overview : Company focused on sustainable urban transportation. They design and manufacture electric Vehicle, known for their advanced technology and user-friendly features. Their aims to reduce carbon footprints and promote green transportation, making urban commuting cleaner and more efficient. Position: Branding Head Industry Preferred: E-Mobility or Automotive Location: Kolkata Budget: Upto 30 LPA Role Overview: The Branding Head will drive and elevate the brand identity of the company, leading efforts across both digital and offline channels. The role requires defining and executing a brand strategy that reflects sustainability, innovation, and customer-centricity, while promoting the company’s electric two-wheelers to eco-conscious consumers. Key Responsibilities:
- Brand Strategy Development: Lead the creation and execution of a compelling brand strategy for the electric vehicle market. Align brand messaging with sustainability and innovation goals.
- Brand Messaging & Positioning: Develop clear, impactful messaging that resonates with target audiences across both online and offline platforms.
- Digital Branding & Strategy: Spearhead digital marketing campaigns, SEO, content strategy, and social media presence. Monitor performance for optimization.
- Offline Branding & Engagement: Oversee offline branding activities, including events, trade shows, and print materials. Collaborate with PR for media outreach.
- Creative Direction: Lead the creative vision for brand assets and ensure alignment with the brand’s values and design standards.
- Customer Engagement & Loyalty: Develop loyalty programs and community outreach initiatives to build strong customer relationships.
- Market Research & Competitor Analysis: Conduct market research to stay ahead of industry trends and analyze competitors to differentiate the brand.
- Collaboration & Leadership: Work cross-functionally with sales, product, and customer service teams. Lead and mentor the branding team for excellence.
- Proven experience in branding, with PR Management experience.
- Strong digital and offline marketing knowledge.
- Excellent leadership and communication skills.
- A passion for sustainability and innovation in the automotive sector.
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