Performance Marketing Manager

A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500. How We Work: We aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:

• One team, One mission: Our collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.
• Own it: We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset.
• Accountable to our customers: We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do.
• Excellence in execution: Driven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results.
• Be bold, fail fast, learn faster: We learn as we grow, dare to try, and bravely question. We are not chasing perfection but forever iterating towards it.

These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best. Responsibilities:

• Plan, implement, and optimize various online marketing campaigns, focusing on Paid Search and Paid Social.
• Conduct regular campaign analysis, reporting, and optimization.
• Conduct monthly forecasting by channel.
• Utilize scripts and other automation tools to enhance campaign efficiency.
• Monitor and maintain keyword bids, daily and monthly budget allocations, impression share, quality scores, and other essential account metrics.
• Oversee the creation of extensive keyword lists.
• Provide strategic recommendations and implement strategies for keyword opportunities (search), campaign structure, targeting, placements, bidding, and other aspects of paid search and social.
• Create standardized reports to track and measure digital channel performance.
• Generate ideas to enhance performance and implement them: A/B tests on banners, videos, ad copies, and landing pages.

Required Skills & Experience:

• 3+ years’ experience with PPC (Google Ads, GDN, YouTube, Meta, LinkedIn) and Digital Analytics, preferably in B2B.
• Hands-on experience with web analytics tools like GA4, Looker Studio (ex-Google Data Studio).
• Strong understanding of performance marketing channels and experience optimizing campaigns by relevant KPIs such as CPA, ROAS, etc.
• Analytical mindset and creative thinker to strategize and execute A/B tests within campaigns.
• Strong Excel knowledge (at least lookups and pivot tables).
• Passionate about exploring data to find insights.
• Resourceful with a can-do attitude.
• Highly detail-oriented and organized.
• Excellent written and verbal communication skills.

Interpersonal Skills:

• Strong communication skills, collaborative demeanour, and ability to work in distributed, multi-functional, multinational teams with the ability to articulate a point of view.
• Fostering a fun and productive team environment.

Why Nitro? Along with our regular benefits and programs (including health, dental, vision, and retirement as standard), we are also very proud to offer a few additional initiatives to future Nitronauts: Flex Time Off: Work-life balance is important at Nitro, and we understand that there are events that we cannot plan for. We are proud to offer Flex Time Off to be used for holidays, spending days with your family, or appointments. Hybrid Work: Our team embraces the hybrid work model, appreciating its blend of flexibility and structure. We combine three days of in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with the convenience of two days of remote work each week. Benefits: Nitro provides all employees with a comprehensive benefits package that includes health insurance, dental and vision coverage, and wellness perks. We also offer pension/401k matching, along with many other country-specific benefits. Nitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond. #LI_NS1#LI-Hybrid #J-18808-Ljbffr