Senior Campaign Manager

Company description MSL Group South Africa is a renowned branding and marketing company, using PR led integrated communication and branding strategies. Responsibilities Campaign management

• Work as part of an integrated portfolio of clients, reporting into an Account Director in MSL’s Influencer Practice
• Identify, cultivate and maintain meaningful relationships with a broad spectrum of influencers across Facebook, YouTube, Instagram and other relevant platforms
• Collaborate with the team on all campaigns and activations to ensure alignment for maximum reach and results
• Identify like-minded entities for brand partnerships and collaborations
• Daily monitoring and reporting of competitive intel
• Assist with creative conceptualization of campaigns
• Assist with weekly and monthly campaign reports
• Monitor the digital media news and content environment and demonstrate ability to identify relevant influencer opportunities and risks
• Show excellent communication skills: express ideas and articulate concepts, recommendations, etc. in client or team meetings
• Identify trend topics/events related to clients and suggest ways to participate
• Utilise social listening tools to generate insights and suggest new ideas and tactics

Digital & Social Media

• Very strong understanding of social media as a whole including development of social content for all main platforms
• A deep understanding of social media dynamics including effective influencer engagement, live tweeting & posting from events, community management as well content schedule creation, management, and deployment
• Effective use of each platform and delivery of appropriate content for each
• Always abreast of social and digital trends to ensure effective approaches to developing content and management of the platforms
• A clear understanding of the social media landscape
• Eager to innovate and try new approaches to improve social media performance across all brands

Leadership

• Involvement in strategy development and implementation for the growth of the agency
• Identify and motivate new ways of working, both creatively and operationally
• Involvement in operational issues within MSL
• Thrive in a team-based culture
• Accurately debrief and manage outputs
• Strong ability to relay instruction and manage outputs remotely as well as effectively of team members

Influencer

• Influencer engagement and management: Managing and engaging with influencers, this includes but is not limited to admin, day-to-day client service and project management of the influencers
• Influencer outreach and discovery: Creating influencer suggestion lists based on the brief received from client
• Influencer analysis: Conducting brand protect reports in order to establish the influencer fits the brand ideals of the client
• Develop PR influencer-specific strategies to deliver positive corporate and consumer/social/category growth
• Draft pitches and event/program recaps
• Assist in facilitating weekly and monthly campaign reports
• Tracking all influencer posts including helping to create monthly recaps
• Strengthen influencer relationships through outreach and partnerships
• Day-to-day content reviews of influencer executions, working closely with our influencer agency partners, and our legal and social teams
• Identify new influencer opportunities, such as event partnerships, up-and-coming influencers, and management platforms
• Scale our influencer program - including implementing management tools and processes and evolving strategies and approaches for success
• Routing and management of reviews and approvals through appropriate internal and external channels
• Develop earned influencer relationships and programs that originate in organic and/or paid executions
• Campaign admin and logistics including drafting of influencer contracts, vendor loading and payment processes
• Social Listening in order to identify online opportunities and to track campaign results

Qualifications

• Degree/Diploma in relevant field of studies
• Extremely proficient in Microsoft Office (PowerPoint, Excel, Word)
• Excellent verbal and written communication
• 3-4 years in a similar role and within the Public Relations sectors
• Meticulous attention to detail, resourceful, with a can-do attitude
• Team player who thrives within a dynamic, fast-growing company
• Good time management to meet deadlines and complete deliverables

Additional information Skills

• Quality: Consistently deliver quality work to MSL standards
• Detail oriented: Execute unwavering attention to detail
• Proactive upskilling: Display basic understanding of content for all clients, your client’s industry, staying abreast of news environment and spotting opportunities for media conversation building
• Communication skills: Demonstrate excellent face-to-face, telephonic and email etiquette (internally and externally)
• Time management: Effectively use and manage own time to meet deadlines and help AA/intern (if applicable) to manage time – always inform your team if you are falling behind on a task before it is due
• Prioritisation: Demonstrate excellent ability to prioritise tasks and apply urgency where needed
• Taking initiative: Demonstrate proactive and positive contribution at all times and a self-starter approach
• Computer skills: Strong proficiency in all Microsoft Office packages including Word, Excel, PowerPoint, Outlook (or other company-preferred applications)
• Research: Demonstrate effective research skills and assimilation of information
• Project management skills: Build ability to take responsibility for specific projects from start-to-end (if required)
• Profile: Manage (and build) own profile within team and agency
• Assist with creation, conception, and presentation of integrated communications campaigns
• Interpret the direction of strategy/planning and creative leads
• Monitor the media (social and traditional) and demonstrate ability to identify topical issues relevant to clients on a consistent basis
• Demonstrate ability to apply communications techniques beyond media relations in response to client briefs, including viral and web PR techniques
• Demonstrate ability to write persuasively, creatively pitch stories and identify/develop story opportunities
• Lead journalist relationship-building initiatives within the team across various media sectors
• Show excellent communication skills: express ideas and articulate concepts, recommendations, etc. in client or team meetings
• Demonstrate a self-starter approach
• Demonstrate innovation and creativity
• Identify trend topics/events related to clients and suggest ways to participate
• Utilise social listening tools to generate insights and suggest new ideas and tactics
• Have knowledge of the various social media channels used by clients, generate content for these platforms, manage them according to client guidelines and nurture relationships with influencers
• Manage events including preparation timelines
• Attend events to manage influencers and the campaign

Client services

• Client knowledge: Demonstrate constant efforts to grow understanding of client’s business and knowledge of competitors for effective idea generation
• Creativity: Confidently contribute own ideas to planning or brainstorm meetings
• Strong client-facing skills with ability to present and upsell to client
• Regular status and update meetings with clients around work executed or to be briefed in
• Strong ability to upsell and see new opportunities to evolve and increase offerings to clients. This would entail campaign ideas, influencer outreach ideas, community growth ideas & any other communication marketing ideas
• Very strong organisational and heavy workload skills
• Intercept and deliver all client instructions & deliverables accurately and effectively to team and vice-versa
• Ability to generate as well interpret performance reports for clients
• Demonstrate effective listening and interpretation of client instructions in meetings to debrief team

Additional Information Please note that only shortlisted candidates will be contacted. Should you not hear from us within 2 weeks after submitting your application, please consider your application as unsuccessful. Publics group is proud to be an Equal opportunity employer and prohibits any forms of Discrimination or Harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity plan. All appointments will be based on Qualifications, experience and best fit but preference will be given to all affirmation action candidates or designated groups. #J-18808-Ljbffr