Senior Social Media Specialist

Job Description

• Design and develop social media strategies aligned with brand objectives.
• Set measurable goals and analyze the effectiveness of strategies in achieving these goals.
• Create, write, and coordinate engaging and innovative content across various social media platforms (such as Facebook, Twitter, Instagram, LinkedIn, TikTok).
• Coordinate with design teams to produce visual materials such as images and videos.
• Monitor brand conversations and provide recommendations on how to handle negative comments.
• Understand and interpret key performance indicators (KPIs) related to technology.
• Track and analyze performance metrics such as engagement rates, follower numbers, and campaign results.
• Prepare periodic reports on campaign performance and activities, analyze trends, and provide strategic recommendations.
• Develop a specific marketing plan with a set duration aimed at achieving a particular goal.
• Measure and evaluate the success of campaigns implemented by the organization on social media platforms.
• Stay updated with the latest developments in social media platforms.
• Work on increasing the number of followers on social media.
• Work on reaching out to social media influencers.
• Apply all writing standards specific to the organization.
• Adhere to the timeline of the marketing plan.
• Coordinate with marketing and content teams to ensure strategies are integrated across different channels.
• Collaborate with creative and research teams to develop innovative content that aligns with brand strategies.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Proven experience as a Social Media Specialist.
• Deep knowledge of major social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok) and their tools.
• Strong writing, editing, and communication skills.
• Experience in creating and managing content that engages the audience.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and content creation tools (e.g., Caneva, Adobe Creative Suite).
• Ability to analyze social media metrics and prepare reports on campaign performance.
• Experience in developing and implementing social media strategies to achieve brand objectives.
• Skill in managing online brand reputation and responding to comments.
• Understanding of key performance indicators (KPIs) related to social media.
• Creative thinking with the ability to produce original and engaging content.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Up-to-date with the latest trends, best practices, and algorithm changes in social media.
• Experience in working with influencers and growing social media communities.
• Knowledge of SEO and its impact on social media performance.