Marketing Content Specialist
Job details
Role : Content Marketing Location : Mumbai -Goregaon (East) WFO About the Role : To play a key role in executing marketing strategies, crafting engaging content, and driving event marketing and project initiatives. This role offers a fantastic opportunity to learn and grow in a hands-on environment while working closely with cross-functional teams. What you'll be Responsible for?1.Content Creation & Copywriting:
- Understand customer personas and pain points to shape relevant content and messaging.
- Develop engaging and impactful content for emailers, social posts, event collaterals, and other marketing materials.
- Write concept notes, briefs, and messaging tailored to specific audiences and campaigns.
- Repurpose existing content assets into new formats like videos, presentations, or infographics.
- Conduct competitor and industry research to gather insights that inform campaigns and strategies.
- Support end-to-end event marketing, from ideation and planning to execution and post-event analysis.
- Coordinate with vendors, internal stakeholders, and external partners to ensure seamless event delivery.
- Oversee and manage multiple marketing projects, ensuring timely execution and delivery.
- Work cross-functionally with product, sales, and creative teams to align on project goals and messaging
- 4-6 years of experience in marketing, with exposure to content creation, project management, and event operations.
- Strong writing and copy-editing skills, with a flair for crafting engaging and audience-centric messaging.
- A proactive, go-getter attitude with a passion for taking ownership of projects.
- Familiarity with tools like, MS Office (Excel, PowerPoint et al.) and marketing platforms (HubSpot, Canva, or similar).
- Experience in B2B or event marketing is a plus.
- MBA or equivalent degree in marketing
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