Retention Marketing Manager

Job Role: Retention Marketer Industry Experience: Ecommerce/Retail/D2C Required Experience : 1 Year - 4 Years Summary: - The Retention Marketing Executive will be responsible for creating and implementing effective strategies to improve customer retention and increase customer lifetime value for our ecommerce agency. This role will require a deep understanding of customer behavior, data analysis, and the ability to develop and execute targeted campaigns across various channels. Key Responsibilities:

• Develop and execute customer retention strategies and campaigns that increase customer loyalty and drive repeat purchases
• Analyze customer data to identify patterns and trends, and use insights to optimize retention efforts
• Develop customer personas to understand customer needs, preferences, and pain points
• Collaborate with cross-functional teams, including sales, customer service, and product development to ensure a cohesive customer experience
• Develop and manage customer loyalty programs, including rewards and referral programs
• Create and manage email marketing campaigns, including segmentation, testing, and optimization
• Implement and manage retargeting campaigns, including dynamic product ads and personalized recommendations
• Continuously monitor and analyze campaign performance, and make data-driven recommendations to improve results.
• Stay up-to-date with industry trends, and identify new opportunities to improve customer retention and increase customer lifetime value.

• Bachelor's degree in marketing, business, or a related field.
• 6 months to 1 year of experience in retention marketing, with a focus on ecommerce.
• Experience with customer segmentation, data analysis, and campaign optimization.
• Strong written and verbal communication skills, with the ability to create compelling marketing messaging and content.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• Creative and strategic thinker, with a passion for developing innovative marketing solutions.
• Strong analytical skills, with the ability to analyze data and make data-driven decisions.
• Experience with Google Analytics and other data analytics tools.