Senior Manager - Strategic Omnichannel Marketing And Analysis (Hybrid)
Job details
Are you a visionary Senior Marketing Manager with a proven track record in both traditional (TV, radio) and advanced digital marketing channels (e.g., affiliate and platform marketing)? Join one of South Africa's leading financial service providers, offering a diverse portfolio that includes short-term and long-term insurance, health coverage, and a cutting-edge insurance and personal finance comparison platform. Be part of a unified team of bold thinkers and dedicated achievers who thrive on leveraging technology and breaking boundaries. The purpose of the position is to develop, execute and maintain effective Media and Channel integration strategies across all advertising channels in order to meet annual targets, build brand presence and drive future business growth, with consideration for brand positioning and meeting Group Marketing Media and Channel performance objectives.
Responsibilities
- Functional Strategy Formation
- Leadership and Direction Marketing (Manage the development, execution, and optimisation of media and channel integration strategies to maximize ROI and ensure campaign effectiveness.)
- Budgeting & Costing
- Brand Strategy
- Stakeholder Engagement
- Customer Relationship Management / Account Management
- Contract Management
- Continuous Improvement
- Performance Management
- Digital Marketing Capabilities
Skills
- Customer and Market Analysis
- Market Research and Analysis
- Commercial Acumen
- Builds Rapport
- Strong Verbal Communication
- Action Planning
- Planning and Organising
- Policy & Procedures
- Strong Computer Literacy
- Fully Bilingual in English and Afrikaans
Education
A relevant 3 year Business related degree / diploma in a Commerce or related discipline such as Marketing, Media or Advertising (Essential).Experience
8 - 10 years' experience in Media or Channel Strategy environment (Essential); Experience within the financial services industry (Advantageous); 3 - 4 years' experience within a management role (Essential). Salaries are negotiable and based on each individual's skills, qualifications, and experience in line with market standards. We will discuss your salary expectations upfront to avoid wasting time on a process that won't produce the desired outcome). #J-18808-LjbffrApply safely
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