Assistant Manager - Media Marketing

Ways of Working – Employees will have the freedom to work remotely all through the year. These employees, who form a large majority, will come together in their base location for a week, once every quarter. About Swiggy Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fueled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India. From starting out as a hyperlocal food delivery service in 2014, to becoming a logistics hub of excellence today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees. With Swiggy’s New Supply and the recent launches of Swiggy Instamart, Swiggy Genie and Health Hub, we are consistently making waves in the market; while continually growing the opportunities we offer our People. ​ Key Responsibilities:-

• Develop and implement media strategies to align with overall marketing objectives.
• Design integrated media plans that leverage both traditional and digital platforms.
• Cooridnation with multiple stakeholders to ensure the seamless execution of campaigns
• Manage media buying and negotiate contracts with media vendors and agencies.
• Monitor campaign performance and op​timize for ROI.
• Track and measure the performance of media campaigns.
• Generate insights from data to improve future media strategies.
• Present campaign performance reports and recommendations to stakeholders.
• Stakeholder management incuding but not limited to Agency partners, creative, growth, finance, etc teams
• Allocate and track media budgets, ensuring cost-effectiveness and adherence to financial goals.
• Stay updated on media trends, emerging platforms, and audience behavior.
• Identify and recommend innovative media opportunities to enhance brand visibility.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of experience in media planning and buying, with a strong focus on digital platforms.
• Proficiency in media analytics tools (e.g., Google Analytics, Comscore, Nielsen, Yumi, Similarweb, programmatic, etc.)
• Excellent negotiation, communication, and project management skills.
• Strong analytical mindset with a results-driven approach.

• Strategic thinking and problem-solving skills.
• Ability to work collaboratively in a team environment.
• Strong attention to detail and organizational skills.
• Adaptability to evolving media landscapes and technologies.