Senior Retail Sales Executive
Full time
at PRIMABAGUZ FOODS SDN. BHD.
in
Malaysia
Posted on February 2, 2025
Job details
Senior Executive, Retail Sales is responsible for route planning, outlet audits, order generation, and achieving sales targets. This role includes forecasting, ensuring distribution standards, executing trade programs, and maintaining customer relationships.
About Our Company
Gourmessa Sdn Bhd, known for premium no mechanical deboned meat products under the GOURMESSA brand, was recently acquired by PrimaBaguz Group on October 26, 2023. This acquisition strengthens PrimaBaguz's market position in retail, enhancing its portfolio of high-quality halal food items.Responsibilities
- Route Planning & Outlet Visit: Visit and audit Retail outlet on Product Availability, Program Execution, Product Merchandising & Distributor Execution. Joint Sales Call with Distributor Sales Team.
- Order Generation & Meeting Monthly Volume Targets: Monitoring of Sales & Distribution of Distributor and perform order prompting for Distributor. Monitor Distributor performance to ensure Distributor KPI is met. Perform Review with Distributor on Sales Performance.
- Forecast: Provide Rolling forecast for Retail Packs. Ensure Distribution and Merchandising standards is executed by Distributors.
- Product Availability, Product Visibility, Stock Weight and No OOS: Perform Review with Distributor on execution of Merchandising Standards.
- Program Planning & Execution: Plan and Execute Trade Programs with approval of Superior. Plan and Execute Sampling Activation and Roadshow as per approval of Superior. Monitor and Perform submission of Claims on time. Perform Review of Program Effectiveness Quarterly.
- Reporting: Monthly Sales Reporting. Monthly Distributor Performance Reporting. Monthly Sampling/ Promotion Activation Reporting. Quarterly Market Intelligence Reporting.
- Customer Relationship: Meeting Retail Buyers with Distributor to build Relationship.
- Other Duties: To perform any other assigned duties from time to time.
Requirements/Experiences
- Minimum Certificate/Diploma in Marketing/Business or equivalents with 5 years related experience.
- Satisfactory working experience in FMCG Retail Sales within Modern Trade.
Knowledge/Skills
- Good product knowledge.
- Computer application – MS Office.
- Good communication and leadership skills.
- Ability to interact well and establish good relationships at all levels.
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