Marketing Specialist
Full time
at My Truck Logistics, LLC ...
in
Egypt
Posted on February 2, 2025
Job details
Job Description
- Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
- Assist in the formulation of strategies to build a lasting digital connection with customers
- Plan and monitor the ongoing company presence on different social media platforms
- Launch optimized online adverts through Google, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers and web developers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Job Requirements
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google and email campaigns and SEO/SEM
- Working knowledge of ad serving tools
- Perfect knowledge of web analytics tools e.g. Google Analytics
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
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