Senior Performance Marketing Manager

About FRND FRND is redefining the way people connect by building a social platform that’s not just engaging but also safe, inclusive, and fun. We’re a rapidly growing startup with a bold mission: to transform online interactions into meaningful relationships. Key Responsibilities: Campaign Management:

• Plan, execute, and manage ad campaigns across all major social media platforms (Google, Facebook, Instagram, and others).
• Continuously test, optimize, and scale campaigns to maximize ROI and performance.

Performance Marketing:

• Drive data-backed decision-making to improve ad targeting, bidding strategies, and overall effectiveness.
• Leverage analytics tools to measure campaign success and identify areas for improvement.

Data & Analytics:

• Analyze campaign metrics, extract actionable insights, and present recommendations to stakeholders.
• Work closely with cross-functional teams to ensure seamless execution of data-driven strategies.

Growth Strategy:

• Develop innovative user acquisition and retention strategies tailored to FRND’s target audience.
• Identify and explore new growth opportunities across emerging platforms and channels.

Collaboration:

• Partner with product, design, and content teams to align messaging and create impactful creatives.
• Coordinate with external vendors and agencies to optimize campaign execution.

What We’re Looking For:

• 3-4 years in growth marketing, with significant experience in a startup environment.
• Expertise in campaign management, social media ads, and performance optimization.
• Strong ability to analyze data, draw insights, and execute effectively.
• A creative problem-solver who thrives in fast-paced environments.
• Excellent collaboration and communication skills to work across teams.

Note: The FRND team operates six days a week, with every 1st and 3rd Saturday as working days. Why FRND? Impact at Scale: Be part of the next big wave in social connection, shaping experiences for millions across India, LATAM, and MENA. Rewarding Journey: Competitive compensation, equity options, and growth that parallels FRND’s explosive success. Learn with the Best: Collaborate directly with founders and industry pioneers, supported by stellar investors like Krafton, India Quotient, and Elevation Capital. Freedom to Thrive: Enjoy an unlimited leave policy and unparalleled ownership of your work. Product-Centric Mindset: Work in a company where products take center stage, solving unique challenges with innovative solutions.