Home Online Communications Specialist, Pan APAC

Home Online Communications Specialist, Pan APAC

Communications Specialist, Pan APAC

Full time at Lifeattinder in Online
Posted on February 2, 2025

Job details

Launched in 2012, Tinder revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe.” Our Values: One Team, One Dream We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission. Own It We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence. We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving. Spark Solutions We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals. We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team. The Role: Tinder, the most popular dating app in the world, is searching for a dynamic regional communications specialist to join our remarkable team. Tinder has always been driven by youth culture, and today, Tinder is used mainly by Gen Z. This group continues to influence society and challenge constrictive norms in the most profound ways. It is this generation that we believe are driving the most change that we’ve ever seen in how we date, who we date and what dating is. Go to our press room to read more on our current announcements about how young people have been using Tinder today. This is an exciting opportunity to mold, protect, and energetically share the compelling story of Tinder - as a progressive company, an innovative product, and a pop-cultural brand. The ideal candidate is a self-motivated individual with a profound understanding of the fast-changing media landscape in APAC with an interest in swift decision-making, expert issues management, and spur-of-the-moment creativity. As a generalist role, this role encompasses brand reputation driving strategy (consumer-focused comms), product communications (new features, innovation, and trust & safety) and corporate communications (crisis, reputation management and executive positioning). If you're known for your practical (read: level-headed), willing to take action approach, and creative brilliance, then this is the dream job you've been waiting for! The Communications Specialist Pan APAC will report directly to the VP of Communications, APAC, and operate from our Singapore office in a hybrid work environment which will require in office presence 2x a week. This is not a remote role and requires native fluency in English including a really deep and insightful grasp of the regional bureaus of press and both traditional and new media landscape including social editorial and social influencers. Any fluency in additional languages from the region is a bonus so mention it when you apply! As the Communications Specialist your scope will include: Support the regional lead on always on requirements for comms in the region working alongside an APAC comms team and the global team. Supervising agency resources and planning - balancing critical thinking and work at your end and using agencies effectively for implementation. Orchestrating and supporting regional communications strategies related to global product and company narratives, as well as new product features, PR events and updates. Collaborating with cross functional partners within Match Group and Tinder to promote trust, safety, and inclusivity narratives. Partner with regional teams to build impactful global campaigns and brand narratives. Devising and implementing a streamlined, concise, and creative local executive communications strategy as and when needed. Directly engaging with media and external partners regularly and consistently to deepen relations and build impactful exposure and understanding for the brand. Crafting product-specific messaging and collaborating closely with product marketing, and safety teams. Managing budget allocated efficiently and smartly to the benefit of the brand goals. The uniqueness on Tinder resides on how collaborative people are. No matter the country you are in, people are always willing to help you achieve your goals and succeed. #J-18808-Ljbffr

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