Conversion Optimization Manager
Full time
at Al-Futtaim Automotive
in
UAE
Posted on February 2, 2025
Job details
Roles and Responsibilities
Sales Targets- Ensuring Monthly Targets are Achieved as per the budget. Managing and responsible for all the sales Documentation and Invoicing.
- Ensuring all B2B / Fleet Projects are billed as per the monthly set budgets.
- Procuring services & materials through SAP & Ariba.
- Raising purchase orders & creating service orders.
- Managing PPO (Post production Option) Orders and Supply.
- Managing DIO (Dealer Installed Option) Supply and Installation.
- Billing of PPO and Service Orders, and track sales weekly.
- Workshop coordination, Vendor coordination and Supplier payment. Execution of parts warehouse tasks.
- Work with SVD Workshop and keep updating the customer, ensure the delivery timelines are met as per the commitment to customer.
- Compiling of part numbers, prices, and packages.
- Sales and Product development experience.
- Communication skills.
- Timely Resolution.
- Proficient in Microsoft Office.
- Diploma or Degree in Mechanical Engineering or Automobile Engineering.
- Minimum 5 years of Sales and Product development experience.
- Ability to communicate in a clear, concise, understandable manner and listen attentively to others to understand material, and provide instructions to all employees.
- Ability to operate all equipment necessary to perform their job.
Desired Candidate Profile
- Conversion Rate Optimization (CRO):
- Analyze customer behavior, such as website interactions, click-through rates, and form submissions, to identify barriers preventing conversions.
- Work closely with marketing and product teams to implement strategies that enhance user experience (UX) and increase conversion rates.
- Conduct A/B testing, multivariate testing, and user testing to evaluate the performance of various landing pages, forms, or checkout processes.
- Lead Nurturing and Qualification:
- Develop strategies to nurture leads effectively through targeted email campaigns, retargeting ads, or personalized offers.
- Qualify leads based on specific criteria (e.g., demographics, behaviors, purchase intent) to ensure high-quality prospects are passed to the sales team.
- Create automated workflows and lead scoring systems to help prioritize and engage with the most promising leads.
- Data Analysis and Reporting:
- Use analytics tools (e.g., Google Analytics, Hotjar, Crazy Egg, or other CRO software) to track and measure conversion rates and other KPIs (key performance indicators).
- Provide regular performance reports and insights, highlighting areas of opportunity or concern in the conversion funnel.
- Analyze customer journeys and identify touchpoints where users drop off or abandon the process, then create strategies to improve retention at these stages.
- Collaboration with Marketing and Sales:
- Work with the marketing team to ensure that lead-generation campaigns (e.g., PPC ads, social media, content marketing) are optimized for conversions.
- Collaborate with the sales team to ensure that high-quality leads are handed over with the appropriate context and follow-up procedures.
- Align with customer service teams to ensure the onboarding process and post-sale experiences help retain converted customers.
- Landing Page and Funnel Optimization:
- Continuously optimize landing pages, forms, CTAs (calls to action), and overall website design to improve user engagement and conversion rates.
- Create and test different versions of landing pages and CTAs based on segmentation and user feedback.
- Work on enhancing the overall user experience across the website or product interface to reduce friction and encourage action.
- Customer Feedback and Insights:
- Gather qualitative data from customers through surveys, interviews, or feedback tools to understand reasons for cart abandonment or lack of conversion.
- Monitor customer behavior and use insights to improve messaging, offers, or calls to action that resonate with specific target audiences.
- Implement customer feedback into the conversion process, making continuous improvements based on real-world data.
- Retention and Re-engagement:
- Develop strategies for retaining converted customers and encouraging repeat purchases or upsells.
- Use personalized offers, loyalty programs, and re-engagement campaigns to maximize lifetime customer value (CLV).
- Track churn rates and create campaigns designed to reduce customer attrition, turning one-time customers into long-term users or buyers.
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