Brand & Marketing - Executive

Job Responsibilities:

1. Contribute to the overall brand and marketing strategy in line with the brand vision, business objectives, and value proposition.
2. Liaise with cross divisions on brand messaging and creatives that adhere to the brand.
3. Assist the Head of Marketing in identifying target audiences and develop marketing plans with specific objectives across different channels and segments.
4. Lead the execution of marketing campaigns from start to finish, leveraging internal support and driving collaboration.
5. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
6. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
7. Manage content, collaterals, and visual merchandising for retail customer touch points, including documenting these processes.
8. Organize and participate in sales and marketing events, providing support to the sales team for pitch proposals.
9. Present ideas and final deliverables to internal and external teams, and communicate with teams about marketing programs, strategies, and budgets.
10. Responsible for and oversee marketing collaterals for the retail shops, working closely with the Operations team on new product development and marketing activations.
11. Update and maintain brand images, messaging, menu, and content on owned platforms, digital platforms, delivery platforms, and in-store.
12. Develop new tea products and execute marketing strategies for new product launches.

1. Bachelor's Degree in Marketing, Business, or related field preferred.
2. 2 or more years of relevant working experience in FMCG, hospitality, F&B, or retail industries.
3. Solid track record in strategic planning, managing, and executing marketing campaigns that drive tangible and measurable business outcomes.
4. Strong team player and able to handle both internal and external key stakeholders professionally and efficiently.
5. Able to juggle between the details and big picture, managing multiple and competing projects and priorities.
6. Excellent written and verbal communication skills, effectively bilingual.