Digital Marketing Consultant
Full time
at Paramount Books Pvt Ltd
in
Pakistan
Posted on February 1, 2025
Job details
Paramount Book, a highly reputed and over 7 decades old book publishing organization in the country, is looking for a manager to ignite the newly-launched eLearning platform and to promote the existing digital education resources. The ideal candidate should have:
- Proven experience of marketing campaigns specific to eLearning platforms
- Knows how to create social media marketing strategies, especially LinkedIn
- Expertise with tools (Klaviyo, Hubspot, Meta, Hootsuite, etc.) to monitor KPIs
- Knows how to develop a buyer persona to promote the product to relevant users
- Knows how to keep track of email marketing campaigns
- Knows how to measure ROI and adjust campaign strategies according to the data
- Must be tech-savvy and should know how AI is shaping up the eLearning platforms
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