Performance Marketing Expert
Full time
at Innovative Network Pvt.Ltd
in
Pakistan
Posted on February 1, 2025
Job details
Job Title: Performance Marketing Expert Job Overview: We are seeking a results-driven Performance Marketing Expert to manage and optimize paid campaigns across various channels. You will be responsible for maximizing ROI, driving traffic, and improving conversions through data-driven insights and effective budget management. Key Responsibilities:
- Plan, execute, and optimize performance marketing campaigns (Google Ads, Facebook Ads, etc.).
- Analyze campaign performance and optimize for ROI, CPA, and conversions.
- Collaborate with creative teams to develop compelling ad creatives and landing pages.
- Conduct A/B testing and manage budgets for paid media campaigns.
- Monitor industry trends and competitors to identify growth opportunities.
- Report on key performance metrics and suggest improvements.
- Bachelor's degree in Marketing or related field.
- 3+ years of experience in performance marketing and digital advertising.
- Expertise in Google Ads, Facebook Ads, and other paid media platforms.
- Strong analytical skills and experience with Google Analytics.
- Proven ability to optimize campaigns for maximum ROI.
- Google Ads and Facebook Ads certifications are a plus.
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