Key Account Manager - E-Commerce & Quick Commerce
Job details
Role Summary: We are looking for a dynamic and results-driven Key Account Manager to oversee and grow our presence on E-Commerce (e.g., Amazon, Flipkart, Big basket) and Quick Commerce platforms (e.g., Blinkit, Swiggy Instamart, Zepto). The role involves managing platform relationships, optimizing performance, driving sales growth, and ensuring smooth execution of all operations. Key Responsibilities: Account Management:
- Manage the day-to-day operations and hold the relationships with the platform POCs to ensure smooth business working.
- Build and maintain strong relationships with category managers and key stakeholders across platforms.
- Negotiate margins, marketing spends, and promotional budgets to maximize ROI.
- Develop and execute sales strategies to achieve revenue and profitability targets.
- Plan, manage, and optimize assortment, pricing, and promotions to boost visibility and sales.
- Analyze sales trends, customer behaviour, and platform data to identify growth opportunities.
- Coordinate with supply chain and logistics teams to ensure timely order fulfilment and optimal inventory levels on platforms.
- Monitor and resolve operational issues, including stockouts, pricing discrepancies, and platform penalties.
- Collaborate with the marketing team to create platform-specific promotional assets.
- Track and analyze platform sales performance, promotions, and ad campaigns.
- Prepare regular performance reports with actionable insights for management.
- Use platform dashboards to assess campaign effectiveness and identify optimization opportunities.
- Work with internal teams (marketing, supply chain, finance) to ensure alignment on platform strategies.
- Coordinate with distributors and warehouses for smooth operations on platforms.
- Manage campaigns for new product launches on e-commerce and quick commerce channels.
- Experience: 3-5 years in a similar role handling e-commerce/quick commerce platform, preferably in the FMCG/snacks category.
- Education: Bachelor’s degree in business administration, Marketing, or a related field. MBA preferred.
- Strong analytical skills with the ability to interpret data and drive insights.
- Excellent negotiation, communication, and interpersonal skills.
- Knowledge of digital marketing and e-commerce ad campaigns is a plus.
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