Area Manager (CPT.)

Who we are: Mama Money is a growth stage fintech startup working to help migrant workers in South Africa send money home. Since 2015 we have been providing reliable remittances, at a socially fair price, to those that need it most. Mama HQ is in beautiful Cape Town, South Africa. We are 131 people strong (and counting) from 19 countries across Africa, Asia, the UK, and Europe. Our culture is built around the well-being of our team members and making a difference in our communities. “Just be lekker!” personifies our approach to work: we trust the wisdom of our talented and diverse team to do what is best for our customers and get the job done responsibly, without pedantic policies. As our Area Manager (CPT), this strategic position requires someone who can effectively lead and motivate a sales team, and execute smart sales strategies to penetrate new markets. You will play a key role in driving growth, profitability and shaping our position as a market leader in the industry.

As our Area Manager (CPT) you will:

• Monitor and support underperforming agents through weekly calls or meetings with Area Managers (AMs) and Super Agents (SAs).
• Oversee activations and customer acquisition campaigns/events, ensuring daily and weekly activations are executed effectively.
• Visit and evaluate Growth Points to assess performance, address challenges, and strengthen stakeholder relationships.
• Facilitate and manage Regional WhatsApp groups by providing motivation, updates, and timely reminders.
• Provide weekly feedback and action plans to the Regional Manager (RM) while resolving and escalating agent queries.
• Manage the distribution of marketing materials and equipment, ensuring agents have the resources needed for success.
• Compile and submit weekly reports on AM recruitment progress, Growth Point updates, and overall performance.
• Conduct coaching sessions, training, or refreshers for Area Managers.
• Support AMs in developing and submitting Area Growth Plans aligned with regional objectives.
• Review and enhance recruitment and agent retention strategies.
• Analyze monthly Growth Point and recruitment performance, identifying trends and recommending solutions.
• Conduct one-on-one sessions with AMs and host monthly Super Agent calls, providing feedback and development plans.
• Audit equipment and marketing material distribution to ensure accountability and proper usage.
• Enforce agent compliance with company policies and standards.
• Plan and attend events to boost customer acquisition, enhance brand visibility, and execute targeted campaigns.

In your first 90 days, you will:

• Get to know your team as a new Area Manager and Leader.
• Visit all your Growth Points and get familiar with the Growth Point strategy in your area and tracking.
• Take ownership of all administrative processes requested.
• Understand and communicate the main challenges.
• Understand the Marketing and distribution function to support.
• Own agent recruitment, onboarding and training processes to agents.
• Have a good understanding of our product and value proposition compared to competitors.
• Drive Agent education and feedback to Customer Growth.

About you:

• Valid drivers license & working visa.

It would be a bonus if:

• You have experience working in Mama Money or other MTO’s currently, have experience leading teams.

Why Mama? At Mama Money, we’re not just a company—we’re a movement. Everything we do is driven by one purpose: to make life better for our customers and the communities we serve. Our customers are our heartbeat, and they inspire every step we take. We’re all about making it easy. No red tape, no hassle. Just simple, seamless experiences that put people first, we’re here to make things easier, faster, and better for you. We believe in giving it a go—and then giving it another go if we have to! We're a team of doers, dreamers, and innovators who aren't afraid to break the mold. We take bold steps, experiment with fresh ideas, and never stop learning. At Mama Money, we own it—and we mean it. We take responsibility for our actions, our results, and how we show up every day. No passing the buck here. We approach every challenge with grit, passion, and determination. Here’s the best part: Mama Money is a place that truly cares. We care about the trust our customers place in us. We care about our amazing team who bring their best every day. And we care about making an impact in the world, doing the right thing no matter what. When you join Mama Money, you’re joining a community. We’re a passionate, down-to-earth crew that works hard and celebrates wins along the way. We take our work seriously, but we don’t forget to have fun while we do it. So, if you’re ready to make a real difference, take on exciting challenges, and grow in a place where you’re valued and supported, then Mama Money is the place for you. Let’s make an impact—together. Mama’s values:

1. Making it easier for our customers
2. Give it a go
3. Just own it

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