Data Strategy Director
Job details
Job title: Data Strategy Lead Location: London (Hybrid - London office 3/4 days and remote 1-2 days) Salary: £90-100K About the Role: New role for a Data Strategy Lead to drive data-driven insights and customer engagement within a new Customer Experience team as well as the broader full-service agency. You'll shape Brand response, Data-driven mulit channel campaigns, CRM and loyalty strategies, optimize campaigns, and collaborate with multi-disciplinary teams to deliver impactful, creative work. The ideal candidate will have strong people skills and a knack for turning data into compelling narratives through creative storytelling, making complex insights accessible and actionable. Key Responsibilities:
- Lead data-driven strategies that enhance customer experiences and campaign performance.
- Develop measurement frameworks, KPIs, and customer journey analytics to drive optimization.
- Collaborate with creative, tech, and media teams to ensure insights shape project outcomes.
- Translate first-party data, CRM insights, and behavioural trends into actionable strategies.
- Present data strategies to clients, articulating insights through compelling storytelling.
- Mentor and lead more junior data strategists, fostering team growth and innovation.
- Stay ahead of emerging data trends and technologies, driving new approaches to data utilization.
- 8+ years' experience in data strategy, analytics, or a related field, ideally within a creative or digital agency.
- Strong experience in CX, loyalty programs, and customer engagement.
- Ability to turn complex data into actionable insights and communicate them effectively.
- Experience collaborating with multi-disciplinary teams and managing client relationships.
- Expertise in customer journey mapping, data platforms, and measurement tools.
- Strong leadership and mentoring abilities.
- Knowledge of GDPR, data privacy, and ethical data practices.
- Experience with data visualization and digital analytics tools.
- Background in integrating data across web, app, email, and social channels.
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