Job details
We are currently seeking a skilled and creative Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will play a vital role in developing and implementing effective digital marketing strategies to promote our products/services and enhance our online presence. If you have a strong passion for digital marketing, stay up-to-date with the latest industry trends, and possess a results-driven mindset, we invite you to apply for this exciting opportunity.
Responsibilities:
- Develop and execute digital marketing campaigns across various channels, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.
- Conduct market research to identify target audiences, market trends, and competitive analysis to optimize campaign performance.
- Create engaging and persuasive content for digital platforms, including website copy, blog posts, social media posts, and email newsletters.
- Manage social media accounts, including content creation, scheduling, monitoring, and responding to comments/messages.
- Monitor website analytics and track key performance indicators (KPIs) to evaluate campaign effectiveness and make data-driven recommendations for improvement.
- Optimize website content and structure for improved search engine visibility (SEO) and user experience.
- Collaborate with graphic designers, copywriters, and external agencies to create compelling visual and written assets for marketing campaigns.
- Stay informed about emerging digital marketing trends, tools, and best practices to continuously improve strategies and tactics.
- Monitor industry news and competitor activities to identify opportunities and ensure a competitive edge.
- Provide regular reports and insights on campaign performance, including ROI, conversion rates, and audience engagement.
Qualifications:
- Solid understanding of various digital marketing channels, platforms, and strategies.
- Proficient in using digital marketing tools and platforms, such as Google Analytics, social media management tools, email marketing software, and SEO tools.
- Excellent written and verbal communication skills with the ability to craft compelling marketing messages.
- Strong analytical skills and the ability to interpret data and derive actionable insights.
- Creative thinking and problem-solving abilities to develop innovative marketing approaches.
- Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.
- Knowledge of HTML, CSS, and website CMS platforms is a plus.
- Familiarity with graphic design principles and tools is advantageous.
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Hiring company
HEBA Group of Companies
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E-commerce Management and Digital Skills NextGen LearningAED 199Duration: Upto 20 Hours
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Boost Your Personal Brand & Website StudyHubAED 89Duration: Upto 2 Hours
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