Youtube Marketing - Senior Associate at Dhan

Role Summary: Raise is built on this core philosophy - we will bring exceptionally great products, awesome user experience and best in class customer service to our users. We have started with our first step by launching an Investment & Trading platform – Dhan ( in November 2021. Dhan’s social media presence has been instrumental in our growth and success, and we are excited to scale it further across all platforms. Exceptional content writing skills and a passion for the transformative impact of social media on a company are essential. We seek a team member who shares this vision and enthusiasm. We are seeking an experienced and dynamic Associate Manager - Social Media Marketing with a strong background in trading and investment. The ideal candidate will manage our presence across various social media platforms, including Instagram, Twitter, LinkedIn, and others. This role involves ideation, strategizing, engaging with the audience, and collaborating closely with partners. For YouTube, the candidate will work in tandem with the YouTube Manager to ensure cohesive content strategies. Expected Responsibilities:

• Develop and execute comprehensive social media strategies to enhance our brand presence and engagement across all platforms.
• Manage daily operations of our social media accounts, including Instagram, Twitter, LinkedIn, and others.
• Ideate and create compelling content, including features and product videos, in collaboration with the content and product teams.
• Monitor social media comments and messages to foster a positive and engaging community through active interaction and feedback.
• Leverage your knowledge in trading and investment to create relevant and informative content. Stay updated with market trends, news, and insights.
• Collaborate with partners and influencers to expand our reach and enhance content quality.
• Utilize social media analytics tools to track and analyze performance metrics.
• Optimize video titles, descriptions, tags, and thumbnails for maximum reach and engagement.
• Analyze channel performance using YouTube Analytics and other tools to drive growth and engagement.
• Experiment with new content formats, styles, and technologies to keep the channel fresh and engaging.
• Monitor YouTube trends, algorithm changes, and best practices to continuously improve the channel’s performance.

Expected Skills:

• Proven experience in managing and growing successful YouTube channels, ideally within stock broking or fintech companies.
• Strong knowledge and hands-on experience in trading and investment.
• Excellent copywriting skills with the ability to create engaging content.
• Familiarity with social media analytics tools and performance tracking.
• Strong communication and collaboration skills.
• Creative mindset with the ability to ideate and innovate.
• Ability to work independently and manage multiple tasks in a fast-paced environment.
• Bachelor’s degree in Marketing, Finance, Communications, or a related field is preferred.

Location: Mumbai (Borivali East) This is a work from office opportunity and not a hybrid or remote role. If you wish to join us, email us your resume on hr@dhan.co Raise is a Great Place to Work! Our culture fosters growth, collaboration, and fulfilment. It's a workplace where every individual is valued, innovation thrives, success is shared, where passion meets purpose and every day is an opportunity to make a difference. Join us in building Raise! Our People & Culture People and culture are the most important aspects of our business. We are looking for team members just like us, in simple words - good people to work with and demonstrate following personality traits: ● Be super obsessed about ensuring customer satisfaction. (We are here because of our customers, and will be here only if we serve our customers)● Respect your work, your team, your co-workers and our customers. (The only way to get respect is to give it first)● Speed is all that matters. Ship right and ship faster. (You either help the team move ahead fast, or you slow it down. We prefer the first.)● Humility & politeness over arrogance & over-confidence (If you are the smartest one in the room, bring up others to speed. We are here to serve our customers, not to prove a point.)● Quality over quantity. (It is fine if you pick up a few things to do, but do them exceedingly well.)● Make your hands dirty irrespective of who you are. (Our CEO & COO respond to customers everyday. Our CTO codes everyday. This is us.)● Talent and Competency over Credentials. (Skills are more important than Credentials, we learned it all the hard way with life & experiences.)● Entrepreneurial, ownership driven and disciplined. (We trust you to help us gain and retain the trust of our customers and our stakeholders)● Less words, more action. (Believe in something? show it by doing things. Not just by talking about it)● Flat hierarchy with open culture & conversations. (You are among all of us, and we all are with you)● Passionate about the business you are a part of. (Do it because you are passionate about it, not because it’s your job.)● Raise is an equal opportunity employer. (We celebrate diversity and inclusion.) About Raise Financial Services At Raise, we are building technology-led consumer products & infrastructure services to serve Indians with Financial Services across financing, insurance, investing, payments and wealth. We are building for the financially aware & financially literate users, largely focussing on the top 25 Mn+ tax paying residents in metros, urban cities & towns in india. Raise will offer consumer products & services that cater to these users, and will offer the same technology & infrastructure to partners in the startup ecosystem willing to take the experience to everyone in India. Our focus is on 3 core aspects - build great products, deliver awesome experiences and provide exceptional customer services to our users. Connect with us: Learn more about our Investing Platform –