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Associate, Business Marketing

Full time at a Laimoon Verified Company in UAE
Posted on January 30, 2025

Job details

Associate Business Marketing - ( 24002066 )Functional Responsibilities - Department Level:Defining clear channels of Influence strategy (by market, by sector, by audience, etc.)Conduct a media mapping (traditional + digital) by country/audience/sector/objectiveMap and define all key platforms for engagementWebinars, Events & Thought leadershipDelivery of 360 promotion planIdentifying and engaging the right mix of:ATL - PR, Social, Content Partnerships, Sponsorship, Brand Associations, Influencer Content, Website/Digital, Advertising, centralized content distributionBTL - Events, Roadshows, Webinars, Ambassadors, Pitch Packs, Brochures, FAMs, EmailDelivery of digital and direct engagement materialDeveloping and approving briefsDetailed review, analysis and recommendations for digital platforms/unified content strategyDevelopment and collation of available data points and Identification of gapsDelivery and ownership of all material, ecosystems and period strategic evaluationCreate a master Dubai brand positionCentre on a core/singular point of differentiation we want Dubai to be known for i.e. global gateway, city of the future, ease of businessSpeak with recent Dubai relocators on what was key USPs in their decisionResearch/current brand perception reviewFunctional Responsibilities - Role Level:Support delivery of business promotion strategy approach, including development, delivery and amplification, including identifying, scoping and bringing on the right partners to deliver against the objectives.Assist delivery of roadshows, event activations, investor/Media FAMs, virtual webinars, and other engagement relevant activities.Help manage leads generated and update into CRM system and track and escalate accordingly to ensure closure.Support management of key strategic comms and investor relations firms in markets to define and deliver the engagement programmes.Aid development of presentations and communication material to support the negotiations with governmental and private entities during the development of new business set-up products.Help manage the activities for business promotions, decide on target companies/markets and unique selling points to be marketed.Conceptualize and deliver roadshows, meet with target companies and conduct low to medium complexity presentations to promote Dubai as a preferred regional hub/headquarters location.Work closely with various internal teams to identify, troubleshoot and resolve campaign fulfillment & delivery issues and to ensure successful implementation of partnerships and to achieve successful outcomes in marketing and communications, research, monitoring and evaluation.Keep organized records of business marketing, campaigns & partnerships metrics and results of past campaigns.Update the DET's database systems in order to maintain a tracker for the team to access.Bachelor's Degree in Marketing or a related field

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