Senior Product Marketing Manager

Join Marcura as a Senior Product Marketing Manager – A Remote-First Opportunity with Flexible Work Culture About Us Marcura was founded 23 years ago by two visionary entrepreneurs. Our mission has always been to revolutionize digital processes within the global shipping industry. We achieve this by putting our customers first and creating innovative solutions that make a real-world impact. Our team is diverse, dynamic, and dedicated to driving forward a more efficient, tech-enabled future in maritime. With over 650 customers across 53 countries, an energetic team of 980+ members worldwide, and ambitious growth targets for 2025, we’re poised for continued success. Now, we’re looking for talented individuals who are as committed to excellence as we are to join us in this exciting journey. About the Role: Senior Product Marketing Manager Your Day-to-Day Will Involve: Go-to-Market strategy:

• Develop comprehensive GTM strategies for new products or product features, including positioning, messaging and pricing
• Lead cross-functional teams including product management, sales, and customer success to ensure alignment and successful execution of go-to-market plans.
• Based on market research, propose new product/market combinations
• Build business cases for new market opportunities

Content creation:

• Develop messaging guides for existing and new products, based on inputs from internal stakeholders and customers
• Create compelling collateral such as product datasheets, presentations, case studies, white papers and website content to effectively showcase new features and their benefits.
• Develop engaging content for various marketing channels including email campaigns, social media, webinars, and blog posts to drive awareness and interest in new product offerings.
• Review content developed by other functions to ensure being on-message

Market research and analysis:

• Conduct in-depth market research to understand industry trends, customer needs, and competitive landscape within the maritime industry.
• Analyse market data and customer feedback to identify opportunities for new feature development and enhancements
• Conduct customer interviews to develop and test market opportunities and messaging

Customer engagement and adoption:

• Work closely with customer success teams to develop customer engagement programs aimed at driving product adoption and usage.
• Develops roadmap commun ication programs

Sales enablement:

• Works with the Group Sales Enablement function to provide sales teams with the necessary tools and training to effectively sell including product demonstrations, sales decks, and competitive positioning materials.

Monitoring & tracking

• Defines and tracks KPI’s on product sales, adoption and usage

Qualifications We’re Looking For:

• 7+ years of proven product marketing experience, preferably in the B2B SaaS or the Maritime industry
• Excellent writing skills in English
• University degree
• Understanding of bundling and pricing
• Experience with product launches

Why Marcura? Here’s What We Offer:

• Competitive Salary and Bonus : We reward your expertise and contributions.
• Flexible, Remote-First Culture : Work remotely with occasional in-office events and project days to foster collaboration and team spirit.
• Inclusive Onboarding Experience : Our onboarding program is designed to set you up for success right from day one.
• Marcura Wellness Zone : We value your work-life balance and well-being.
• Global Opportunities : Be part of an ambitious, expanding company with a local touch.
• Monthly Performance Support : Our modern performance management framework empowers you to reach your full potential.
• Diverse, Supportive Work Culture : We’re committed to inclusion, diversity, and a sense of belonging for all team members.

Our Vision and Values Marcura’s innovative products continue to shape the maritime industry, enhancing productivity and creating a positive, lasting impact. By automating repetitive tasks, we empower maritime professionals to focus on more strategic, rewarding work. We’re proud of our progress in diversity, particularly in increasing gender representation in a traditionally male-dominated industry. At Marcura, we believe in hiring exceptional people and fostering a workplace where everyone can thrive. Ready to make a difference in a rapidly growing, global tech company? Apply today and let’s chart the course forward, together. For more information about our journey and mission, visit our website and LinkedIn pages.