Channel marketing principal

Workplace Type: Hybrid Create impact as a Channel Marketing Principal Join the largest general insurance group in Australia and New Zealand. Your Role The purpose of the role is to drive deeper and more meaningful connections with our customers by making more strategic and effective creative and media choices. As a Channel Marketing Principal, you’ll bring excellence to how we show up to our customers. This role looks at the bigger picture of how and where we show up for people along the customer journey up in a fully integrated manner. You’ll work closely with the Brand and GTM team, media agency, and internal media team on campaign briefs to ensure clear objectives, audiences, and metrics. You’ll plan and deliver our media strategy and planning across our portfolio brands, provide strategic recommendations, and manage integrations of all media activity from end to end, including media campaign tracking. This is a permanent role open to candidates anywhere in Australia. ABOUT YOU Solid experience in marketing, agency or consulting roles You have worked in a senior comms strategy role or as a Communications Planner in an agency or management consultant (with a marketing focus) You thrive in highly complex, constantly changing business environments and have experience across a range of categories/industries. Collaboration is key for this role, being able to bring together the many moving parts of high-profile brands and campaigns Bachelor Degree in related field required Applications close Sunday 9 February 2025 23:59pm AEST. ABOUT US IAG is the largest general insurance group in Australia and New Zealand. We’re also a tech and research facility, a hub for climate change experts and a centre of resilience design. We chat over coffee with customers, advocate for them in the corridors of Parliament and back them up in the community when life’s moments hit hardest. You’ll know our brands – NRMA Insurance, CGU, WFI, ROLLi N’, AMI, NZI, and State Insurance to name a few. Together they turn our IAG purpose of making your world safer into action by helping, supporting ambitions and making insurance accessible. We celebrate unique viewpoints shaped by life experiences, cultures and passions. We expand careers, genuinely connect with community, lead with a powerful purpose and celebrate what makes you individual. We’re also guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses and communities. Collaborating on Indigenous-led solutions that enable growth, develop resilience and create meaningful change. We're passionate about social issues, walk the talk on sustainability and strive to do more than standard on things that matter, including women in senior leadership, Indigenous empowerment and creating inclusive environments. We’re proud to be an accredited family-friendly workplace and are committed to being a safe and supportive space for all our employees. We do this because we’re ready for you. All this shows up in what we offer: Access up to 50% off personal insurance, including home and motor insurance Flexibility through a program called My Flex - supporting you to live life to the full Partner discounts on everyday and special occasion items Join great employee network communities Keep your skills current and accredited with the IAG Academy portal #J-18808-Ljbffr