D2C Lead
Full time
at RAS Luxury Skincare
in
India
Posted on January 30, 2025
Job details
About the Role: We are seeking a dynamic D2C Lead to take the reins of our consumer-facing brand and drive performance marketing, retention strategies, and the seamless operation of our Shopify platform. This is an exciting opportunity to manage and scale high-spend campaigns while optimizing the customer journey and enhancing brand visibility across digital platforms. Key Responsibilities:
- Lead D2C Operations: Oversee all aspects of direct-to-consumer operations, focusing on performance marketing, customer retention, and tech operations.
- Optimize Shopify Operations: Manage and improve Shopify platform operations, including website UX/UI, ensuring a seamless shopping experience for customers.
- Analyze Data for Retention: Use cohort data and customer insights to develop strategies that improve retention and lifetime value.
- Partnership Development: Build and nurture strategic partnerships with relevant portals to expand brand visibility and reach.
- Experience: 3+ years of experience in D2C brand management, with a proven track record of handling monthly spends of ₹1 Cr+.
- Expertise in Marketing: Deep understanding of performance marketing and retention strategies, with hands-on experience driving customer acquisition and retention.
- Tech-Savvy: Experience with Shopify, and familiarity with data analytics tools to monitor performance and make data-driven decisions.
- Analytical & Strategic: Strong ability to analyze data, draw insights, and use them to inform and improve marketing strategies and customer retention efforts.
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