Retail Marketing Executive - Traditional Marketing, Galway

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Retail Marketing Executive - Traditional Marketing, Galway

Client: EZ Living Furniture Location: Galway, Ireland Job Category: Other EU work permit required: Yes Job Reference: 447c90adb198 Job Views: 55 Posted: 23.01.2025 Expiry Date: 09.03.2025

Job Description:

Ez Living Furniture was established in 1998. We now have 22 stores and almost 400 employees. If you wish to enjoy an atmosphere of personal and career development in an exciting growth-focused environment and a work atmosphere that fosters creativity and continuous improvement, then feel free to apply. Please note that this is not a digital marketing position; it is a traditional marketing position. Reports To: Retail Marketing Manager Location: Based at Galway headquarters with travel to retail stores as required

Job Purpose

The Marketing Executive will contribute to developing and implementing marketing strategies that increase footfall, drive sales, and enhance the in-store experience across our retail locations. Working closely with the Retail Marketing Manager, this role will also ensure alignment with the broader marketing team to maintain a cohesive brand presence across all channels.

Key Responsibilities

Marketing Strategy and Implementation:

1. Driving sales by supporting the Retail Marketing Manager in developing and executing retail-specific marketing initiatives.
2. Research and identify new opportunities to drive customer engagement and footfall.
3. Develop and implement in-store campaigns, ensuring alignment with brand standards.
4. Analyse and report on campaign effectiveness, suggesting improvements where necessary.

Retail Operations Support:

1. Increasing sales through regularly visiting retail stores to identify potential improvements in customer experience and visual merchandising.
2. Collaborate with store managers and staff to implement marketing strategies effectively.
3. Conduct competitor analysis to identify market trends and opportunities.

Collaboration with Marketing Teams:

1. Support sales growth by working with the digital marketing team to integrate store-specific campaigns into social media and online platforms.
2. Collaborate with the PR team on initiatives to promote in-store events or product launches.
3. Coordinate with in-house designers to create promotional materials.

Customer Insights and Data Analysis:

1. Conduct customer surveys and focus groups to gather insights for strategy refinement.
2. Monitor customer feedback to identify opportunities for improving the in-store experience.
3. Stay informed about market trends and innovations in retail marketing.

Event Planning and Management:

1. Organize in-store events, exhibitions, and seasonal promotions.
2. Liaise with vendors and suppliers to ensure the timely delivery of material.

Skills and Competencies

• Analytical Skills: Ability to assess campaign performance and make data-driven recommendations.
• Creativity: Innovative thinker capable of crafting engaging marketing strategies.
• Communication: Excellent written and verbal skills, with the ability to engage effectively with stakeholders at all levels.
• Collaboration: Strong team player with experience working across departments.
• Attention to Detail: Meticulous in planning and executing marketing campaigns.

Qualifications and Experience

• Bachelor's degree in Marketing, Business, or a related field.
• At least 2 years of experience in retail or marketing roles, preferably within the furniture or home decor industry.
• Familiarity with marketing tools and software (e.g., CRM systems, social media platforms).
• Willingness to travel as part of the role with own car and full driver license.

Key Performance Indicators (KPIs)

• Increase in sales foot traffic across retail locations.
• Successful implementation of campaigns within budget and on schedule.
• Positive feedback from store managers and customers regarding marketing initiatives.

This role is pivotal to driving EZ Living Furniture's retail success, fostering an environment where creativity and strategy meet to deliver exceptional customer experiences. Consistently over 4/5 on Glassdoor, please take a few moments to read our reviews.

Our Growth Culture

• Fun, fast-paced & high energy work environment.
• Culture of developing and promoting from within the company.
• Our Bonus Scheme.
• Our Educational Support Scheme.
• Our Discounted corporate rate health care.
• Our free Employee Assistance Programme.
• Our well-being initiatives like our Bike to work scheme.
• Continuous professional development with dedicated training resources.
• Up to 23 days holidays a year.
• Our Travel saver tax saving travel initiative.
• Enjoyable challenging work where your ideas and suggestions are listened to.
• Our annual Christmas party, our social events, our sponsorship of community and charitable causes.

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