Media Analyst
Full time
at Morgan McKinley
in
Singapore
Posted on January 30, 2025
Job details
The client is looking for a media analyst to join our Communications Measurement team to join our Communications Measurement team to analyze the impact of our comms work across traditional press as well as social media and our owned channels in APAC. Job Responsibilities:
- Read, analyze, and summarize media coverage of important company issues
- Work with different country team in Japan mainly, Korea and potentially Indonesia
- Inform the wider team on news cycles and policy issues domestically and internationally, and put them into their local context
- Working with the country team on any upcoming communications that is going to be released for any company platform(s) and analyze on the impact of these news/announcements.
- Create reports with media insights (including visualization) to assess the impact of different news cycles and inform future strategy
- Support the communications team in developing meaningful success metrics for its campaigns and initiatives across traditional (news) media outlets as well as owned, paid-for and earned social media activity
- Bachelor's degree in Communications, Journalism, Public Relations, Broadcast, Political Science, Marketing, Economics, Statistics or related field
- Min 2+ years of experience in a media analysis, research, journalistic, communications or related role, or working for a media agency, media analysis firm, a media measurement platform or think tank
- Familiarity with the media market in APAC
- Experience owning multiple deliverables and working in a deadline driven environment
- Experience in handling data sets and visualizing data a plus
- Experience drafting messaging materials; writing news summaries is a plus
- Understanding of metrics and analytics within the media environment
- Good communication skills and fluency in English and Japanese language to liaise with Japanese speaking stakeholders.
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